Mid-Market Marketing Director

As the world's leading provider of business software, SAP delivers products and services that help accelerate business innovation for our customers. We believe that doing so will unleash growth and create significant new value – for our customers, SAP, and ultimately, entire industries and the economy at large. Today, more than 46,100 customers in more than 120 countries run SAP applications – from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations.PURPOSE AND OBJECTIVES Working with the SAP SGE sales organization, your focus will include the development and execution of marketing strategies and programs to prospective and existing customers, targeted industries, and line-of-business segments. Includes management of additional employee to meet the needs of the position.EXPECTATIONS AND TASKS * Develop and execute strategic marketing plans that directly support corporate and sales objectives. * Create marketing programs to develop quality leads for sales as well as programs to accelerate sales opportunities through awareness, education, lead generation and nurture programs while ensuring financial and program deliverables are achieved. * Diligently track and report return on investment per program to gauge the success of all marketing campaigns, and modify as necessary. * Support, develop and prepare marketing communications and promotional material as appropriate for target audience. Example: direct mail, seminar content, web content. Liaise with external agencies and vendors as required. * Work closely with marketing counterparts, sales, and corporate marketing groups. * Participate in strategic planning including market research and sizing, competitive analysis, go-to-market strategy, forecasting and development of annual marketing plan, and coordinate tracking and reporting efforts to gauge the success of all marketing campaigns. This will include close interaction and organization of CRM/SFA and financial system data. * Clearly communicate with the sales organization – supporting them with training materials, product/services and offer information, competitive data and sales collateral as it relates to marketing campaigns. * Develop and manage additional employee to provide coverage across entire SGE sales team. * Manage expense budget for regional marketing plan. EDUCATION AND QUALIFICATIONS/SKILLS AND COMPETENCIES * Minimum 10 years experience in marketing role (e.g. Manager) for a high tech company and 2 years experience directly supporting business to business sales team * Previous responsibility for market share and sales growth * Strong business acumen and a broad business perspective; intelligent, with a bright and inquiring mind; a conceptual and strategic thinker * Excellent communications (written and verbal) and presentation skills * Ability to successfully work with key stakeholders and teams in a matrix organization. * Individual should be knowledgeable about the market, understand how products and technology fit business requirements and solve business challenges. * Experience in ERP and Business Intelligence application marketing an asset * Bachelors Degree Required     Title: Mid-Market Marketing DirectorCompany: SAPLocation: Newtown Square, PA 19073Status: Full Time, EmployeeJob Category: Marketing/Product