Game Club Marketing Manager

Big Fish Games is a global leader and innovator in the online games industry, producing and delivering the world’s best games and game experiences. Big Fish Games Studios develops and publishes the industry’s leading brands for computers, mobile devices and consoles. Its portfolio of hit games includes Mystery Case Files®, Hidden Expeditionâ„¢ and Azadaâ„¢. Big Fish Games’ portal at www.bigfishgames.comdistributes more games worldwide than any other online site and offers visitors a rapidly expanding selection of content by launching A New Game Every Day! â„¢

 

The ideal candidate will be an energetic, creative and hands-on marketing specialist with experience managing and marketing recurring consumer subscription programs. The Game Club Marketing Manager will be responsible for promoting the Game Club program, driving new and existing customers into the program, mitigating churn activity, defining the programs features and benefits as well as analyzing and reporting on the program’s performance.

 

Your role:Work closely with the Marketing Director to identify new features and benefits to add to the programBuild equity for the Game Club brand among new and existing customers within our target audiencesCoordinate the development of new program features and benefits with engineeringDrive the creation of marketing materials and collateral to promote Game Club, including display ads, direct mail pieces and email newslettersTrack and report on the program’s key data points, including but limited to acquisition rates, cancellation rates, revenue growth and customer satisfactionExplore methods to increase traffic to the Game Club sign-up process and develop new promotional activities or partnerships to specifically acquire new customersDevelop an ongoing strategy to mitigate churn and promote subscriber retention within the program

 

Skills, attributes and experience you should bring to the table:Bachelor’s Degree in marketing or business, and 3-5 years related marketing experience with consumer subscription programs, loyalty programs, customer rewards programs or discount buying programsFamiliarity with standard concepts, practices, and procedures with respect to internet retail marketing and the technology industrySolid understanding of brand strategy and its relationship to the overall customer experience within subscription programsStrong writing skills for editing newsletters, web content, marketing collateral, and various promotional materialsProven track record with driving web site traffic and experience with a variety of consumer-oriented marketing channels (direct mail, print advertising, etc)Robust analytical abilities and experience with interpreting large amounts of customer and financial data Experience with managing partner-driven promotional relationships and/or CPA programsExcellent project management and organizational skillsStrong desire to be part of a successful team and grow professionallySense of humor, a love of games and the ability to have fun at workDemonstrated capacity for original thinking and independent initiative

We offer competitive compensation packages and killer benefits! Come be the Big Fish in the pond!

 To apply for this position, please visit our career page: http://www.bigfishgames.com/company/careers.html and click on the “Search our open positionsâ€� link to complete your online profile.