Field Marketing Manager, Central Region

Title: Field Marketing Manager, Central Region
Department: Corporate Marketing
Location: Chicago, IL, Detroit, MI or Pittsburgh, PA
Reports To: Sr. Manager, Field Marketing & Demand Generation
FLSA Status: Exempt

Job Description Overview
Ariba is at the forefront of the fast growing and transformational On Demand Software-as-a Service Segment. Ariba is the market leader in Spend Management solutions comprising easy-to-implement, robust online commerce solutions that help companies assess their spending activities, conduct effective sourcing, and capture and reconcile spending. Our goal is to significantly improve each client's bottom line by providing rapid spend resolution and the critical capacity for sustainable spend management. Successful companies around the world in every industry use Ariba Spend Managementâ„¢ software and services. As a result, we enrich over $60 billion in spend annually and help companies achieve measurable, sustainable benefits, quarter after quarter.

The Field Marketing Manager will assist with planning, developing and implementing regional marketing programs targeting prospective customers, current customers and other influencers vital to generating business opportunities. This person will be the central point of contact within the region for Field Marketing and they must be comfortable with ambiguously defined problems, big challenges, and can balance thinking with tactical, detailed execution.

Duties and Responsibilities
• Drive and execute targeted regional marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, executive programs, tradeshows, customer references, industry associations and telemarketing
• Understands complex buying/selling processes involving multiple decision-makers for big-ticket software and services purchases. Provides support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell solutions
• Build and maintain ongoing communications with the regional sales VP’s and directors, field marketing peers and account executives
• Manage and implement demand creation and lead generation activity to develop qualified sales leads and create brand awareness activities
• Forecast, measure and analyze impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success
• Assist event and direct marketing managers in developing regional and campaign specific target lists through the CRM database
• Assist sales and account managers in understanding and participating in marketing programs
• Coordinate with external lead development firm to increase sales opportunity productivity and collaborate with field sales to increase firm usage and productivity.
• Identify sales training needs and collaboratively develop programs to address field sales knowledge weaknesses
• Work in remote location with limited supervision

Preferred Qualifications
• Desirable: MBA; Experience in high-technology environment
• Experience working in or with a high technology sales department with an understanding of sales cycles and large deal complexity
• Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
• Proficient in MS Office applications including Word, PowerPoint and Excel, Salesforce.com experience required
• Excellent project management and organizational skills
• Must possess excellent written, verbal and visual communication skills
• Strong ability to lead teams and influence others who report on a solid and dotted line basis
• Ability to manage large detailed project to tight timeline. Responds under pressures of time and uncertainty
• Strong interpersonal skills and ability to earn trust and respect from sales management
• Outstanding presentation/communication skills
• Experience with sales operations, reporting, marketing & campaign dashboards and KPIs
• Excellent analytical abilities
• Demonstrated ability to take initiative, lead by example and achieve extraordinary results
• High energy, self-directed, team player
• Detail oriented

Basic Minimum Qualifications
• Bachelor’s degree in Marketing or related field.
• Ability to travel between 20-30%
• Prior experience in high technology enterprise software field marketing required

Apply online at:

http://ariba.recruitmax.com/ENG/candidates/default.cfm?szCategory=jobprofile&szOrderID=3275