Director Product Marketing/Management (enterprise software product)

About VFA
Headquartered on Summer Street in Boston just steps away from South Station with convenient access to both commuter rail and MBTA services, VFA, Inc. is the leading provider of end–to–end solutions for facilities capital planning and asset management. VFA’s Capital Planning and Management Solution (CPMSâ„¢) uniquely combines facility assessment services, Web-based software, and business consulting services to enable clients to manage every stage of the capital asset lifecycle—from requirements gathering and long-term planning to capital budget creation and spend management. VFA has helped over 300 organizations in corporate, education, government and healthcare markets to strategically manage more than two billion square feet of real estate.

 

POSITION SUMMARY:

 

The Director Product Marketing and Management VFA.auditor (Director) is an experienced senior level individual contributor who possesses extensive product marketing & product management skills within the enterprise software industry.  The Director is an integral member of the Marketing team charged with leading the company’s VFA.auditor software product line through the entire product development lifecycle from planning through launch.  Working closely with a cross section of VFA departments including software development, software services, sales, business development and marketing communications, the Director will drive the product strategy and the marketing vision/execution for current and new VFA.Auditor software offerings.

 

SPECIFIC RESPONSIBILITIES:

 Conduct market research/analysis as well as competitive analysis Create marketing requirements/product requirements specifications documentsIn conjunction with software development leadership team, co-manage the prioritization of product enhancements while developing and maintaining the product’s roadmap Define the go-to-market strategy addressing product positioning, target customers and channelsCollaborate with Software Development in a Product Management capacity throughout the development cycleAct as the chief product evangelist internally and externally Manage pricing, packaging and launch of new solutions.  Develop highly effective sales toolsWork with marketing communications team to create product collateral, white papers, web content, and internal /external presentation materials as well as highly effective lead generation programs.

QUALIFICATIONS:

 MBA along with a 10+ year proven track record of successful, hands-on software product marketing and management experience. Proven ability to identify and interpret customer business issues and translate them into compelling software offerings.Demonstrated ability to successfully interface and negotiate with product development  Ability to define problems, collect/analyze data, establish facts, and draw valid conclusions.Excellent written and oral communication skills coupled with strong analytical and creative problem solving capabilities.