Campaign Planning Analyst

OCLC Online Computer Library Center, Inc. is a nonprofit, membership, computer library service and research organization dedicated to the public purposes of furthering access to the world's information and reducing information costs. Tens of thousands of libraries around the world use OCLC services to locate, acquire, catalog, lend and preserve library materials. We are currently seeking a Campaign Planning Analyst at our Corporate Headquarters located in Dublin, Ohio.

 

Responsible for project management of sales campaigns resulting in sales leads for the Americas sales team.

 

Manages a variety of campaigns simultaneously: Develop project plan for each campaign, including metrics to measure results. Identify and provide report seeking management approval for all campaign costs, including design, print, mailing lists, postal and call center costs. Identify appropriate targets for the campaigns and request or purchase mailing lists. Manage campaigns executed by other staff. Work with Creative Services team to develop the vehicles used to execute the tactics for each specific campaign Phone campaigns: Coordinate resources for phone campaigns, including outside consultants or Sales Development staff. Write call scripts. Manage and execute e-marketing campaigns. Manage, coordinate & administer Web seminars Manage the fulfillment of requests for information from phone, mail and web site inquiries to ensure the timely, systematic response to inquiries

 

Analyze the results of campaigns both during the campaign and after the campaign is complete. This analysis will include: Reviewing call reports from field sales, inside sales, and telemarketing agencies on a daily, weekly, and monthly basi Reviewing daily sales campaign call report comments from prospects Reviewing activity reports from OCLC's customer relationship management system. Reviewing the sales pipeline associated to the campaign as the campaign progresses Reviewing sales data (billing) associated to the campaign Developing metric reports measuring the success of the campaigns throughout and for inclusion in department report to executive management. Recommend and implement adjustments to campaign tactics, based on the analysis. Develop follow-up report on effectiveness of each campaign.

Campaign planning: Provide strategic input to the overall campaign planning process, including the process of developing an annual sales campaign calendar. Provide analysis and direction during the campaign planning process for individual campaigns including the tactics, timing, contents and budget.

List Management Coordinate mailing list research for each sales campaign. Coordinate the extraction of names and mailing lists from the marketing databases according to the project requirements Assist with the collection and analysis of market segment information based on business, program and institutional needs to help plan campaigns Manages lists to ensure that any particular list or segment is not being used to frequently in campaigns.

  3+ years of sales campaign and/or marketing program planning and execution in a B-to-B environment. Proven experience with the use of multiple marketing campaign tactics including direct mail, email marketing, telemarketing, and webinar execution. Understanding of telemarketing and telesales. Team-oriented collaborative working style. Strong interpersonal communication skills. Excellent visual, written, electronic and verbal communication skills. Ability to execute marketing programs and interact with multiple organizations within the company. Proficiency with the use Microsoft Office tools Excel, Word, and PowerPoint. Bachelor's degree required in Marketing, Business or similar degree

If interested, please apply online at http://track.jobviper.com/ViewJob.asp?id=560403-3-553