Travel Channel - Product Manager, Search

CATEGORY: IT/Software Development REFERENCE CODE: 6965 Fast paced, innovative, energizing. These are a few words to describe the exciting work environment Cox Communications creates in the many communities we serve. Beyond focusing on customers and communities, we are committed to treating our employees with integrity, dignity, and respect. In return, we expect our folks to be team players while making individual contributions, to continue learning and developing, and to try innovative ways of doing business. At Cox Communications, diversity is a critical part of our culture, values and business operations. This diversity of people, products and partners naturally stimulates a diversity of perspectives, which helps create an enviable company culture and enhance the growth and vitality of all Cox stakeholders. We invite you to explore what we have to offer. Travel Channel - Product Manager, Search New York City Description:Travel Channel Product Manager, SearchLocation: Ideally NYC, but Chevy Chase/D.C. could be okThe Product Manager, Search will oversee all search related initiatives for TravelChannel.com, including search engine optimization (SEO) and search engine marketing (SEM). He/she will be responsible for achieving improved rankings in and traffic from organic and paid search for the site, and will also serve as the business owner for the sites internal search product.In this role, he/she will take a hands-on approach facilitating search optimization and ensuring search-friendly product development. This role requires cross-department collaboration with Editorial, Marketing, Technology, Research and Ad Sales. Qualified candidates will have SEO/SEM production and project management experience and extensive digital expertise. The role requires both the attention to detail needed to manage complex campaigns and the creativity needed to set Travel Channels overall search strategy.Responsibilities Include: -Work with Technology team to improve existing internal search tool and evaluate new options. -Initiate and refine SEM campaigns in conjunction with Digital Marketing team and outside agencies. Align SEO program goals and paid search efforts. Work with agencies to create linking strategy and directory listing campaigns.-Partner with search consultants to set guidelines for writing optimal metatags and for dynamically generated metatags. Train editorial staff to write search-engine friendly copy. Review all major initiatives to ensure that they are search optimized.-Work with Research team, agencies to monitor traffic from search and the effectiveness of campaigns.-Liaise with technical team to implement recommendations on site architecture, URL structure, source code best practices, etc. Ensure that recommendations are incorporated into new templates.-Oversee all current and future search projects. Work with technical project managers to secure effort estimates, establish project timelines, and schedule resources.-Help define new search strategy for rich media (audio, video, images, games) -Continuously expand breadth and types of feeds for all media types and emerging distribution channels.-Monitor search engine changes, search algorithm changes, and emerging SEO strategiesQualifications:-B.S. or B.A. in English, Computer Science, Marketing, Web Design, or other related field -4 years SEO/SEM experience at an online agency or mid/large scale website. -Experience working across internal search, external web search and SEM campaigns.-Knowledge of pay-per-click (PPC) and pay for placement techniques-Search experience including video, image, audio, and games. -Online product development and/or project management experience in a dynamic web environment -Solid working knowledge of JavaScript, HTML, XHTML, XML, CSS, PHP, XML, Flash, Actionscript and content management systems-Excellent written and verbal communication/presentation skills -Expert understanding of website usability and user interface design -Expert Microsoft Office skills (Word, Excel, PowerPoint, Project, Visio, and Outlook)Salary/Benefits: Salary commensurate with experienceJob Location: New York City, NYJob Number: 6965Company URL: http://www.cox.com/CoxCareer/Company Profile:About Travel ChannelLaunched in February 1987, and recently acquired by Cox Enterprises, the Travel Channel is the only television network devoted exclusively to travel entertainment. The Travel Channel, in 88 million U.S. homes, is a dedicated and trusted window on the world, bringing knowledge, insight and information to a community of people who want to experience their world and satisfy their curiosity. From the inspiration on-air, to the planning and booking online, to providing mobile text, audio and video content on the ground, to creating an online travel community for consumers to share their experiences at travelchannel.com when the voyage is over - Travel Channel Media and its businesses are part of the journey every step of the way.About Cox EnterprisesCox Communications is a subsidiary of Cox Enterprises and is a multi-service broadband communications and entertainment company with more than 6 million total residential and commercial customers. The third-largest cable television company in the U.S., Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network, as well as integrated wireless services in partnership with Sprint (NYSE: S). Cox Business Services is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. Cox Communications, Inc. and its subsidiaries are Equal Opportunity Employers. We have a tradition of encouraging a wide diversity of talents through a broad range of hiring practices.