Senior Marketing Strategist

CA, Inc. (NASDAQ:CA), one of the world's leading independent, enterprise management software companies, unifies and simplifies complex information technology (IT) management across the enterprise for greater business results. With our Enterprise IT Management vision, solutions and expertise, we help customers effectively govern, manage and secure IT. Customers can evolve their IT operations from being reactive and focused only on technology to being flexible, adaptable and focused on serving the business. Today, CA, formerly known as Computer Associates, serves the majority of the Fortune 1000 companies, as well as government organizations, educational institutions and thousands of other companies in diverse industries worldwide.We are currently looking for a qualified Senior Marketing Strategist to join our Strategic Content team at our worldwide headquarters in Islandia, NY.This position is responsible for developing messaging and content that strategically defines CA's relevance to business and IT executives, creating CA value propositions, the go-to-market strategy, planning, execution and sales enablement for CA's vision for the industry, Enterprise IT Management (EITM). Key Responsibilities:* Develop value propositions, white papers, bylined articles, blogs, presentations and other content to establish CA as an industry thought leader * Develop content for integrated launches * Develop sales enablement tools and work directly with sales to ensure tools and messaging within those tools are effective * Work with customers who are committed to our EITM vision to develop integrated marketing plans that are mutually beneficial to the customer and to CA * Manage a virtual team across corporate marketing and account teams to facilitate collaboration and ensure customers are being leveraged for the most strategic marketing opportunities * Serve in an advisory capacity to other groups in corporate and product marketing to ensure consistent reflection of CA messaging around our EITM vision * Brainstorm and provide creative input into CA newsletters, events, CA-sponsored publication and other marketing initiatives * Manage the development of content and the execution of selected marketing programs from start to finish * Manage priorities and adapt deliverables and activities to support changes required by sales or field marketing while maintaining standards, repeatability, performance metrics and control * Steward the brand, along with other Marketing teams, to ensure consistency around the globe * Report on progress, results and budget status Requirements:* Typically 10 years in product marketing in management software * Sales or pre-sales experience a plus * Strong understanding of information technology, CA's markets and competitors a must * Strong knowledge in at least one or two areas related to IT management; ability to learn new areas of technology quickly * Experience working with a field sales organization particularly with knowledge of creating various types of sales enablement tools and education * Strong influencing skills with proven project management experience * Excellent presentation, communication and management skills * Bachelor's Degree or global equivalent in a related field, a Master's Degree or global equivalent in a related field or MBA is preferred * Business travel of approximately 10% or less percent yearly is expected for this positionThere's never been a better time to join CA. We're a dynamic company with a strong vision in a growing global market. At a time when customers are demanding more and more from their technology, we're changing the way the world manages IT, to help customers better perform, compete and grow. That's why the majority of leading companies across industries worldwide use our software. It's also why you'll find a wealth of opportunities for important and rewarding work. Come to CA and build the career you want.We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Personal and Sick Days, 401(k) Plan, Employee Stock Purchase Program, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program, and Veterinary Care Insurance. Our Islandia, NY campus offers several amenities, including: * Gourmet cafeteria with wide selection of cuisine * Montessori Child Development Center for children up to the age of six * Banking services * Fitness Center (state of the art facility complete with indoor full court basketball, indoor racquetball courts, cardio studio, outside running track, soccer fields, tennis courts) * Concierge services (dry cleaning, package shipping, stamps and movie rentals) * On-site chiropractorTo learn more about CA and this opportunity, we welcome you to visit our web site at www.ca.com EOE/AA ~CB~ ~m~ Location:   Islandia, NY 11749 Status:   Full Time, Employee Job Category:   Marketing/Product Career Level:   Experienced (Non-Manager) Reference Code:   9337   Learn more about CA