Program Manager, Web Marketing (Andover, MA)

We simplify healthcare by focusing on the people in the care cycle - patients and care providers. Through combining human insights and clinical expertise, we aim to improve patient outcomes while lowering the burden on the healthcare system. Philips delivers advanced solutions for both health professionals, to meet the needs of patients, and empowered consumers for affordable healthcare whether in hospital or at home.Some product highlights: 256-slice Brilliance iCT scanner, Integrated cath lab, Avalon FM 20 & FM 30 fetal monitors, Ambient Experience MR and CT systems, Philips Lifeline's personal emergency alert service. The Web Marketing Center of Excellence (Web CoE) is the 'go-to' organization in Philips Healthcare for the development and execution of global web activities supporting the objectives of Philips Healthcare and the associated MarCom strategies for achieving these objectives.The Web Program Manager(s) drive and manage the strategic online activities for Philips Healthcare business lines and regions in alignment with the goals and initiatives of the global online program. The Web Program Manager(s) are responsible for working with the business line/regional organizations to provide strategic, creative and effective online solutions that have a visible impact on Philips Healthcare's success. Your Responsibilities: - Develop and implement business line or region specific online business strategies, comprising effective use of the Internet, Intranet, and Extranets to achieve the business line/regional objectives - in coordination with the global online strategy and the associated online activities and programs.- Act as owner of the site(s) associated with the business line/region being supported in the role of Web Program Manager.- Monitor online projects for business line/region from initiation through delivery within the targets and objectives set with the internal customer in order to achieve defined success metrics. - Support and implement business line/region focused online marketing strategy working with the Online Marketing Manager - Online Marketing program may include natural search, pay for placement, email campaigns, online promotions, etc.- Coordinate and oversee maintenance activities specific to the business line/region site sections; including features and functionality requirements definition, IT coordination, implementation activities and general QA for the related site sections as well as coordination with any content development resources (internal or external).- Define, develop and manage online customer/prospect contact mechanisms (forms etc.) - includes creating and maintaining processes for; contact/lead tracking, lead analytics, fulfilment of email/direct mail, conversion analysis (e.g. conversion of web visits to sales).- Develop and implement product launch support web site features and functionality including product demos, content and other required aspects of online functionality for strategic, impactful product launch initiatives.- Analyze and strategically leverage web analytics to determine trends, successes, site issues, opportunities, etc.- Coordinate and support content development activities and workflow processes for business line/region; encompasses creation, reviews and approvals including those with legal/regulatory and business level approvers.- Manage ecommerce activities for the business/region to ensure appropriate products are adequately represented and leveraging the Philips Healthcare ecommerce platform.- Support and coordinate strategic extranet related activities for the business line/region including, but not limited to applications such as InCenter, NetForum, Image Galleries, etc.- Develop and implement strategic online partnerships or advertising programs in conjunction with the efforts of the Online Marketing Manager - where appropriate. Your Profile: - Minimum of 3 - 5 years of online experience, specifically strategic web site management, site development and online marketing.- Preferably, a BA/BS in Communications, Business Administration, Marketing or Information Technology (with a proper understanding of Marketing & MarCom).- Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion. Fun, creative professional, excited about web technologies and the business value they will bring to Philips Healthcare.- Strong collaboration skills and the ability to effectively influence others in multiple groups to achieve specific goals. The ideal candidate must be a team player.- Solid knowledge of internet technologies including those involving content management, web analytics, search engine marketing, web site usability, etc.- Must be structured, organized, proactive and able to work independently with little to no day to day direction.- Familiarity with large, multi-national organizations, good communication and organizational skills and the ability to establish and maintain relationships across a geographically diverse MarCom organization. Contacts: Philips Notes Philips is an equal opportunity employer.Eligible for an employee referral bonus of 7,500 Simplicity Rewards points. Job ID: 54078 Apply here View all "Philips" jobs Learn more about Philips Send this Job to a Friend