PRODUCT MARKETING MANAGER
About MessageLabsFounded in 1999, MessageLabs is a leading provider of integrated messaging and web security services, with over 18,000 clients ranging from small business to the Fortune 500 located in more than 86 countries. MessageLabs provides a range of managed security services to protect, control, encrypt and archive communications across Email, Web and Instant Messaging. These services are delivered by MessageLabs globally distributed infrastructure and supported 24/7 by security experts. This provides a convenient and cost-effective solution for managing and reducing risk and providing certainty in the exchange of business information. For more information visit http://www.messagelabs.com/ Job Description The Product Marketing Manager is focused on leading activities to define and launch new products. Our offerings are a mix of services, and the ideal candidate will have previous success in both product & services Marketing. This person will work closely with the Executive Team, Consulting, Sales, US Marketing, and Product organizations, and reports to the Senior Vice President of Marketing. Position Summary MessageLabs is looking for an energetic, talented Product Marketing Manager responsible for the global product marketing of our management services. Reporting to the SVP of marketing you will be responsible for US product marketing decisions relating to SaaS Management Services. This position will drive the requirements and launch activities of new product offerings. Working closely with the Product organization this person will be responsible for defining market requirements, collecting competitive intelligence, identifying and sizing market opportunities, understanding buyer needs, enabling the sales force and defining the go-to-market message. Product Requirements Definition• Conduct industry, competitive, and customer research to identify and target focused market opportunities. Clearly define and communicate the opportunities and plans with MessageLabs personnel at all levels. • Collaborate with internal and external parties to develop Market Requirements Documents (MRD) for new offerings.• Work with Product management team to prioritize product roadmap based on maximum market opportunity.• Work with product and services teams to define competitive pricing.• Work with the sales team to understand client requirements and map solutions to meet them.• Work directly with key customers to validate and seed market opportunities.• Continuously monitor the market landscape to maintain relevance and stay ahead of competition.•Develop marketing, regulatory, security, product and operational programs to support the success of the service in the market Positioning and Sales Force Enablement• Develop compelling messaging and positioning. Clearly articulate value propositions and differentiation.• Develop and deliver sales education and materials for winning business in targeted markets.• Work with marketing team on campaign activities that increase awareness and drive demand.• Act as a spokesperson for the product line including article submission and blog postings.• Develop relationships with important industry luminaries, including bloggers, analysis, and other market influencers.• Work with others across the company to create and execute appropriate launch plans. Qualifications (Skills, Training, Experiential, and Travel Requirements): As the bridge to the Product, Service and Sales teams this individual must be team oriented, strong communicator and highly collaborative. This position requires an individual who is self-motivated and a natural leader. Success will depend on the ability to earn the respect of others and drive new market opportunities. Success Factors• Results-oriented. • Collaborative and team work oriented.• Confident. Excellent communicator and presenter.• Persuasive and an excellent listener• Friendly, outgoing and enthusiastic. Requirements: Bachelor’s degree in marketing or business plus 5-7 years related industry experience. MBA preferred. Experience in setting and delivering key product marketing initiatives within applicable timelines and budgets Application of appropriate performance measures and review mechanisms for all deliverables Knowledge of Internet technologies and Instant Messenger, with a proven ability to understand and communicate high level technical functionality In depth understanding and ability to demonstrate awareness of current industry trends and vendors in Enterprise Instant Messenger security and communication applications Experience in dealing with global sales teams and large channel relationships Excellent analytical skills with the ability to interpret and present results and recommendations based on analysis Enthusiasm and ability to work in a fast paced, dynamic environment with minimum supervision and tight deadlines Creative, self-starter, and contributing member of a dynamic team Excellent written and verbal communication skills Willingness to travel up to 15% of time both within the US and abroad TO APPLY: If you possess the demonstrated talent needed to be a member of the MessageLabs team, please email us your resume and cover letter in Microsoft Word Document format with salary requirements to: usjobs@messagelabs.com Job Title:  PRODUCT MARKETING MANAGER Location:  New York, NY 10018 Status:  Full Time, Employee Job Category:  Marketing/Product Relevant Work Experience:  5+ to 7 Years Career Level:  Manager (Manager/Supervisor of Staff) Education Level:  Bachelor's Degree Email:  Apply by Email
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