AMMK124 Competitive Marketing Manager

Describe Job Duties:

 Key duty for managing the competitive analysis/intelligence for Fortinet’s security portfolioLeads Fortinet’s company activities on competitive response, working with product management and managing technical marketing fulfillment Works cross-functionally to ensure that Fortinet has great competitive information and positioning for all products and solutions in our core business, and own the process of responding quickly to maximize opportunities with press/analysts/customers Responsibilities include working with Product Management, Technical Marketing and Sales to catalog requirements and opportunities, and manage execution against them Other core duties include tracking press and analyst reports and financial data on our competitors, preparing hard-hitting competitive materials for Fortinet sales force, educating and helping our sales force respond to competitive situations and creating effective marketing programs to highlight our competitive differentiation Proactively gather information on competing products, including detailed functionality and release dates of understand, confirm and authoritatively negate competitors claims via documentation and testing Work with product managers and product marketing managers to identify the most compelling competitive differentiation for our products Track, report, and influence market share reports; track our competitors, their products, their go-to-market strategies and their financial and market performance Model each competitor’s strategy, key success factors and game-play potential future moves; identify opportunities to enhance our competitive differentiation through product or business strategy Serve as primary presenter of competitive material to all audiences Publish competitive reports and competitive positioning in response to news from competitors

Describe Job Experience Required:

 

·  5+  years technology experience

·  Strong technology background

·  Preferred experience in network security, i.e. Firewall, VPN, antivirus, web content filtering

·  Excellent teamwork, communications and analytical skills

·  High comfort with technology

  Passion for winning with integrity

 

Describe Educational Requirement:

·  College degree (MBA preferred)