E-Commerce Specialist

 

The E-commerce Specialist will be responsible for the content management of the SpeedoUSA.com web site in order to meet the company goals and initiatives for SpeedoUSA.com.  Key responsibilities include set-up, maintenance and monitoring of all web site content to ensure accuracy and clear communication.  

Essential Job Responsibilities

·        Responsible for the entire product publishing process ensuring that all assets are in place to publish products accurately and timely to the web site.

·        Copywriter for web site content.  Write, self-edit and proof product copy that clearly and accurately communicates product information.

·        Handle planning, implementation, and follow-through with photography studio for all web site product and outfit photography including: organizing and sending product to studio, direction on product styling, post-production, & maintaining image directories and archives

·        Manage customer-friendly keywords/text that are associated with products in order to maximize relevant results within on-site search and SEM programs

·        Manage on-line merchandising of product and establish relevant cross-sells and up sells

·        Execute and analyze web analytic data to measure results and drive decision making for changes to the web site.

·        Work with designers, merchants, marketing partners, and others to develop accurate web site content.

·        Liaison to SpeedoUSA.com Customer Service for product, pricing updates, & information.

·        Partner with IT and Web Teams during the development and implementation stages of new web site initiatives

·        Implement required style set-up within SAP

 

Education, Work Experience & Special Skills

·        Preferred Bachelor’s Degree in Business, Marketing, Communications or related field

·        3-5 years in web experience, preferably with a retailer of apparel.

·        Prior experience in merchandising and marketing is also preferable

·        Web experience should include a solid understanding of site navigation, use of content management tools and reporting tools