Product Marketing Manager

The Product Marketing Manager is the ultimate champion for his/her markets and products within the organization.  They define the direction and are key drivers for achieving our objectives and strategic initiatives.  The Marketing Manager is a focal point for communication to the internal organization, to BTU field Sales and Service and to our customers in all regions worldwide.

 Description of duties and responsibilities:

Drive product development efforts that deliver the right product to the market at the right time

o  Fully understand the needs and requirements of the market through first-hand customer interaction (voice of customer).

o  Forcefully/enthusiastically articulate those requirements to the organization to ensure that our products and services satisfy the market needs.

o  Understand market pricing realities and define cost targets that allow new products to maximize revenue and share, while achieving targeted profits.

o  Develop and execute launch plans for new products, options and upgrades.

Generate and execute integrated marketing plans that maximize BTUs opportunity in our markets

o  Manage assigned products through all phases of the life cycle, from concept to launch to obsolescence.

o  Create 2-3 year product roadmaps that are aligned with company strategies.

o  Perform competitive analysis and generate market share estimates for assigned markets.

o  Develop integrated promotions for assigned products and target markets:

Work with Marketing Communications and ad agency to develop campaigns.

Includes advertising, press releases, web site content, trade show activities and direct mail/email.

o  Establish list pricing for all assigned products and associated options.

Actively communicate with both the internal organization and the external marketplace

o  Write & have published  technical articles or presentations at industry trade shows (Minimum of 2 per year)

o  Keep a pulse on market trends through frequent, first-hand customer interaction on a worldwide basis.

o  Proactively gather feedback on product roadmaps from key customers.

o  Provide regular and timely product updates to the field sales (direct and reps) and service organizations

o  Communicate marketing plans to functional groups to facilitate alignment and achieve annual objectives.

o  Provide product training to the worldwide field sales organization, including positioning, features/benefits, competitive advantages and differentiation.

Create or provide tools that allow our sales force to capture targeted business and win competitive battles in the market

o  Sales Tools Include:

Product presentations (Positioning/Features/Benefits)

Competitive analysis with BTU competitive advantages and differentiation

Product brochures, data and spec sheets

Cost of Ownership data and tools

Articles/White Papers/Applications Notes

Provide input to the strategic planning process

o  Analyze current or potential target markets.

o  Provide long term, top-down size and growth forecasts for markets and associated products.

o  Recommend potential strategies for pursuing opportunities in current or potential target markets.

 

Skills and abilities needed for this position:

Excellent Oral Communication Skills

Excellent Written Communication Skills

Technical Experience or Knowledge in Product or Markets

 Education and training needed for this position:

 5 years of experience in the industry

BS degree or equivalent

Masters level preferred... Please apply through this link:: Apply Here