Online Marketing Specialist - Reitmans

Online marketing strategy: Develops online marketing plan in support of marketing strategy and e-commerce objectives. Identifies relevant online channels and recommends optimal online marketing mix and best allocation of financial and other resources across SEM, SEO, banner ads, social media, e-mailing and affiliate marketing. Plans short and long term execution of online strategies, to ensure that new endeavors are efficiently maintained over time.

Social media strategy and execution: develops social media strategy and recommends best social media vehicles (such as Facebook, blogs, forums, radian 6 …) to support our brand’s objectives. Monitors and ”listens” to social media activity and stays abreast of new tools and networks. Recommends most efficient use of resources, internal or external, to create engaging content and communications with our customers via social media



SEM: In consultation with external experts, develops SEM strategy. Ensures core categories/departments are well represented through SEM. Determines best text direction per business unit. Researches emerging SEM trends. Monitors performance of SEM and recommends strategies accordingly.



SEO: In partnership with internal and external experts, sets SEO direction, identifies SEO tactics in an evolving search landscape, optimizes the indexing of Reitmans.com in search of engine result pages (SERP), implements best practices, Manages SEO tools within e-commerce platform and other tools such as e-flyer provider, survey and contest provider …)

E-Mail marketing: Plans out e-mail calendar to support e-commerce and/or store objectives. Recommends various tests

to continually enhance e-mailing program’s effectiveness. Analyses ROI and results of testing. Applies results of A/B Testing (control groups) -email, promotions, other medium vehicles to enhance and maximize future results.

Affiliate marketing: Develops affiliate marketing strategy that best corresponds to market's needs (US vs Canada). Identifies best partners to drive traffic to the site and generate a positive ROI. Proposes and manages a phased in approach to minimize risks and produce desired results. Develops plan to monitor affiliates and make appropriate adjustments.

Display advertising/banner ads: collaborates with external partners (media agency, ad agency …) and/or internal partners to propose and manage web based advertising campaigns. Monitors campaigns and makes adjustments while they are live. Keeps abreast of emerging trends and proposes optimal blend between PPC (pay-per-click, PPM (pay per mil), PPE (pay per engagement) and to satisfy different business objectives (awareness, drive to site, engagement, product launch …). Analyzes performance metrics and makes recommendations for future campaigns.

Requirements:

* University Degree in a field related to this position. Marketing, Business, Commerce

* Minimum of 6 years experience within a marketing or direct related field

* 3 years within a Web agency or fashion retail Company will be considered as an asset

* Direct exposure to online marketing and the metrics that are important

* In Depth Knowledge of Google analytics.

* Solid understanding of SEO, SEM and social media best practices and their tools and platforms.

* Advanced knowledge of Excel



To APPLY go to: http://reitmans.cvmanager.com/careers/home.asp?region=qc&lang=e&call=viewjob&jobid=8125