Marketing Specialist

Marketing Specialist – Colorado Springs, CO

Sanborn’s marketing specialist participates in planning, developing and implementing efforts related to marketing strategies and tactics.  In this role, you will work in a collaborative environment to develop company collateral, product marketing, media and public relations, web content, presentation materials and any other means by which the company communicates to its leadership, partners, customers and employees.

 

RESPONSIBILITES

 

Ø  Develops marketing strategies in support of new and existing products with a focus on branding and product placement.

Ø  Develops product marketing plans and marketing communications projects.

Ø  Leads the marketing effort to develop messaging and materials to support sales efforts.

Ø  Establishes and maintains media professional relationships, deadlines & artwork coordination including ROI analysis for print and electronic media campaigns and corporate communications.

Ø  Establishes and maintains regional office relationships and maintains a standard level of regional consistency.

Ø  Develops and implements appropriate advertisement and direct mail campaign placement as required.

Ø  Responsible for the planning and implementation of various activities to include preparing and organizing prospective client brochure materials, seminar materials, Power Point presentations and other promotional materials; teams with the graphic designer to coordinate printing efforts, monitors quantities of marketing materials and supplies company wide and places orders as necessary.

Ø  Responsible for the corporate website content development and maintenance.  Supports the graphic designer on content and design implementation.

Ø  Develops the communications plan for press releases. Maintains public relations activities. Maintains corporate PR procedures and policies.

Ø  Supports the business partner relationships and major tradeshow efforts.

Ø  Supports the development of annual Marketing budgets.

Ø  Performs other duties as assigned.

 

QUALIFICATIONS

Bachelors Degree in Communications, Marketing or a related degree.  A minimum of five years experience in a marketing and communications role. Experience with product marketing concepts and implementation is required.  Strong knowledge of Microsoft office products to include Power Point.  Working knowledge of the Internet and general understanding of web site design and content management.  Working knowledge of remote sensing, GIS and photogrammetry is preferred.  Macromedia Dreamweaver experience is a plus.

 

Excellent time management skills and the ability to plan, organize, and effectively present data in various mediums. Ability to perform multiple tasks, working under occasional short deadlines and just-in-time projects a must. Excellent oral and written communications skills and ability to work in an interdisciplinary and inter-office environment with minimal direction.  

 

TO APPLY …

Submit your resume, cover letter and writing samples via email to employment@sanborn.com .  Indicate “Marketing Specialistâ€� in the subject line.  Sanborn is an equal opportunity employer.  EOE/M/F/D/V employer.