Lead Generation Marketing Manager

Océ Business Services (OBS) is one of the world’s leading providers of outsourced document management services, hardware and software to organizations that improve cost savings, efficiency and business processes.  The company’s comprehensive offerings include print and copy management, imaging services, records management and archiving, mail and distribution services, and electronic discovery.

 

GENERAL RESPONSIBILITIES

 

The Lead Generation Manager is responsible for creating qualified leads for the sales force through online and offline direct marketing initiatives. This person is responsible for and works collaboratively with marketing and sales teams to plan and implement targeted direct lead generation and cross-sell programs in the U.S. for business to business document process management services and technology. 

 

A successful Lead Generation Manager at Océ Business Services will:

 Initiate, design and implement lead generation, lead nurturing and demand creation programs that produce high quality leads while operating within a limited budget.  This includes management of all campaign elements, budget and deliverables such as email, direct mail, webcasts, search, and newsletters.

 Develop plan documents that define objectives, goals and measurements, target audience, key message, and call to action details for all programs. 

 Create clear, compelling content that demonstrates deep knowledge and understanding of OBS business solutions and markets, and is consistent with company strategy and brand identity, under tight deadlines.

 Manage the marketing database and perform analytics on segmentation and targeting. Responsible for program segmentation, testing and preparation of analyses including P&L and break-even analysis.

 

 Create a campaign process and define metrics; measure, track, analyze and regularly report on the effectiveness of overall demand creation and ROI. Define and implement methodologies to measure direct response performance.

 Develop measurement plans, analyze customer response, and identify and apply best practices to continuously improve direct marketing efforts and ROI.

 Manage all deliverables to create a program of thought leadership webinars/ seminars.  Develop timelines, coordinate deliverables internally and with partners, and produce the content. Manage all program business partners.

 Effectively collaborate with solution marketing, PR and sales to turn information assets into compelling material for cross sell and thought leadership campaigns. 

 

Set up and monitor marketing programs with the use of SalesForce.com and provide marketing dashboards to monitor campaign effectiveness.

 

 

 

MINIMUM QUALIFICATIONS

 

EDUCATION  Bachelor’s Degree required; MBA preferred

 

EXPERIENCE  Requires at least 10 years experience in traditional and online business-to-business direct marketing Expertise in managing marketing client/prospect data base system is required Strong hands on expertise implementing integrated marketing plans, database management, direct marketing programs and campaign execution is required Expertise in lead generation program planning, tactics and analysis is required. Experience and expertise in enterprise marketing of technology, business services or solution selling is required; document and/or content management software knowledge is desirable.

 

BASIC QUALIFICATIONS   Exceptional interpersonal skills required Must have excellent written and verbal communication skills Must have excellent project management and time management skills Strong analytical and financial budget management skills Demonstrated propensity for initiative, flexibility and follow through Must be organized, detail oriented, deadline disciplined Strong management skills

 

COMPUTER SKILLS  Proficiency in Microsoft Word, Excel and PowerPoint Proficiency in Email marketing applications and systems Proficiency in Salesforce.com (or other leading SFA system) Knowledge of Web authoring tools helpful

 

TECHNICAL KNOWLEDGE Expertise in database management methodologies and systems (i.e., Access, SQL), and marketing automation Expertise in quantitative database analytics, e.g. datasets and statistical models Knowledge of document management and records management digital solutions Experience in business process outsourcing (document managed services in particularly desirable) 

   

 

We offer stability, growth, and excellent benefits.

 

You can learnmore about our organization by visitingwww.OBSconnect.com

 

About Océ Business Services

Océ Business Services, Inc. is one of the world's leading providers of document process management services and technology to law firms, corporations and the public sector. Its spectrum of managed solutions spans the document lifecycle. These include print/copy, fleet, mail services, Six Sigma®-based performance management, records management and eDiscovery. Océ Business Services is one of the most experienced providers of eDiscovery, paper discovery, forensics and web-based review services for complex litigation and regulatory compliance matters. Océ Business Services' integrated capabilities allow it to serve enterprise-wide requirements with advanced technology, people and processes. By enabling organizations to manage and control document assets, Océ helps reduce costs, increase efficiency, mitigate risk and introduce innovation. To learn more, visit www.obs-innovation.com.

 

 

E-mail your resume &salary requirements to:

John Adams

Regional HRGeneralist



john.adams@oce.com

Oce Business Services

Equal OpportunityEmployer

M/F/D/V