Communications Manager

WIRELESS TOYZ, COMMUNICATIONS MANAGER

 

 

 

COMPANY OVERVIEW:

Wireless Toyz offers one-stop shopping for wireless services, equipment and accessories from the top national wireless carriers as well as regional providers.  Celebrating ten years of customer service and headquartered in Farmington Hills, Mich., Wireless Toyz is committed to offering a large variety of wireless services in one customer-friendly location, staffed by knowledgeable and professional wireless experts. The company currently has nearly 200 stores operating in 24 states.  For more information on Wireless Toyz, visit www.wirelesstoyz.com.

 

 

POSITION OVERVIEW:

The Communications Manager is responsible for managing, developing and distributing strategic communications for both internal and external audiences for the company within the framework established by the Director of Corporate & Franchise Marketing and the Executive Management team.

 

 

ESSENTIAL JOB FUNCTIONS

Manage company’s Public Relations efforts:

· Drive media relations for the company including strategy, concepts and writing

· Manage national corporate messaging with the media and the analytic community

· Day-to-day management of the company’s relationship, deliverables, and budget with public relations agency

· Responsible for preparing corporate representatives and/or franchisees for all media interviews thru training, role playing, and preparation of briefing materials

· Collect, track and post to website Wireless Toyz media clips

· Prepare monthly reports on media coverage and value by market area and company overall

· Develop company policy with regard to media contact; insure all parties in network are made aware of policy and that it is enforced

· Develop annual PR strategy to include:  marketing events and programs, corporate messaging (internal / external), marketing fund imaging, and brand development

 

Manage company’s Internal Communications function:  

· Manage and develop crisis communications and support the management of issues; develop comprehensive crisis management plan and insure all necessary parties at corporate & franchise level have been trained in appropriate implementation of plan

· Executive communication development, communication support, and advice

· Develop and distribute newsletters to staff/franchisees, business partners and customers

· Hold responsibility for timely development, delivery, and promotion of company’s National Marketing Kits

· Write, edit and proofread company communications prior to distribution to ensure quality and clarity; prepare communications on behalf of corporate staff as required

· Implement and drive consistent grammar and appropriate style into company communications; must be able to discern between editorial and marketing/advertising communication styles and to utilize both as appropriate

· Work to enhance clarity, consistency, timeliness, and accuracy of communications; must insure that all deadlines are met without exception

· Must prepare and adhere to annual communication calendar for internal / external communications

 

Spearhead communications surrounding the national advertising marketing fund

· Establish consistent, effective, timely and engaging communications to increase communication with the network

· Establish clear understanding across the network of the challenges facing the fund

· Establish the fund as a valuable resource to the network; show the network the value of the fund, don’t just tell the value; drive awareness around the items that are paid for by the national fund and the value that they provide

· Increase network participation in programs paid for by the national fund

· Responsible for increasing network approval rating of national fund efforts 

· Put a face to the fund and establish it as an expert marketing resource

 

Drive Corporate Culture Change through communication 

· Leverage culture change methodology and a strategic communication program to achieve a organizational culture change

· Responsible for facilitating increased franchisee approval rating of the franchisor

 

Manage the Franchise Advisory Council (FAC) function 

· Establish regularly-scheduled meeting calendar and annual goals for the FAC

· Achieve clear communication between corporate staff, FAC members, and franchisees

· Organize, facilitate and develop materials for FAC meetings – both with HQ and regions

· Work with FAC members and company leadership to submit and drive FAC agenda items

· Establish the FAC as a respected driver of the business and a resource for franchisees

· Institute the FAC as an key part of the decision-making process for the organization and a driver for major company initiatives

 

 

JOB REQUIREMENTS:

· B.A. in Public Relations or a related field

· 5-7 years professional public relations and / or corporate communications experience

· Knowledge of Associated Press / journalistic grammar and style and marketing / advertising grammar and style

· Strong organizational / project management skills; must be able to meet both marketing and editorial deadlines without fail

· Excellent writing, editing and proofreading skills

· Retail marketing / promotion experience

· Multi-tasking abilities

· Project prioritization and time management

· Organizational skills

· Microsoft Office including PowerPoint

· Internet research and navigation

· Able to initiate and maintain effective interpersonal relationships with all levels in the organization, as well as with outside vendors and media

 

 

NON-ESSENTIAL, BUT PREFERRED JOB REQUIREMENTS:

· Experience in and / or understanding of:

o  Marketing functions and concepts (including advertising, promotions/events, and Web)

o  Business-to-business sales concepts

· More than six months working in the wireless industry for a carrier, handset manufacture, after-market parts / services company, or wireless retailer

· Working knowledge of Front Page

· Working knowledge of HTML

 

Interested applicants please send a cover letter outlining why you are interested and how your experience aligns to the position description along with your resume to communications@wirelesstoyz.com .