Assistant Director Marketing - Transaction Advisory Services

Location:US-NY-New York Job Number:NEW00095 Employee Status : Regular Job Type :Experienced Schedule : Full-time Description The objective of the Assistant Director Marketing is to support initiatives of the Transaction Advisory Services (TAS) practice on an Americas basis with a concentrated focus on the sub-service line of Valuation and Business Modeling, and new services. This individual is responsible for providing input into the business and marketing strategy and for executing marketing plans. Working with Client Service & Accounts (CS&A) and practice leadership, practice professionals, business development functions, Americas Communications and Marketing, this position understands market and client trends and provides tactical support for branding, positioning,public relations, and client relationship building initiatives. Responsibilities Provide input/guidance on business strategy and related operating plan with emphasis on marketing elements of: marketing positioning, service offerings, sales and service delivery/distribution channels and promotion. Gains an understanding of market place, business strategy and provides input to strategy. Identifies new service offerings within TAS Identify, prioritize and helps to launch service offerings and related sales tools in support of business strategy. As a member of the CS&A team, helps to develop go-to-market plan and develops appropriate go-to market materials. Work with TAS practice and fo-to-market professionals to ensure successful implementation of strategy and specific sales initiatives. Helps develop focused branding and relationship building campaigns. Monitor progress toward CS&A metrics and revenue goals. A Bachelor's degree with a marketing or communication major; MBA a plus Approximately 7+ years of related work experience Quick study who has experience in product /services launch, branding and positioning, strategic messaging and communications. Must be flexible and able to work with mulitple decision makers. Limited travel for one or two day meetings. Most meetings take place in New York.