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 NBC.com Digital Research Manager

Details
Country: USA
Location: New York-New York City New York City
Total applied: 40
Job Category:Marketing/Product
Location:New York City, NY
Status:Full Time, Employee
Occupations:Market Research
Career Level:Manager (Manager/Supervisor of Staff)
NBC.com Digital Research Manager

CITY: New York STATE: New YorkCOUNTRY: USAEssential Functions (Responsibilities):The NBC.com Digital Research Manager position will support NBCU's Digital Media Research efforts. The position will support both programming and sales teams to coordinate data and presentations on sales efforts that include both TV and Internet. Support Digital Media Research team in fulfilling research requests from programming, corporate communications, ad sales, strategic marketing, nbc.com site operators and business development. Provide data & analysis on traffic to nbc.com and affiliated platforms (mobile, widgets, video). Sources include Omniture, Quantcast, Hitwise, NetRatings, ComScore, etc. Identify tagging issues, spec out custom metrics requirements and communicate with site developers to ensure accurate measurement.Qualifications/Requirements:Basic Qualifications: Bachelor's Degree in Marketing, Business, Statistics, Communications, or related field. Minimum 3 years of web analytics experience. Work at a company that analyzes both online and TV data preferred.Knowledge of media landscape (including NBCU position) and of Internet and cross-media advertising strategiesEligibility Requirements:Interested candidates must submit a resume/CV through nbcunicareers.com to be considered (note job#: 834291). Willingness to travel and work overtime, and on weekends with short notice.Must be willing to work at the station in New York, NY.Must be willing to take drug test and submit to a background investigation.Must have unrestricted work authorization to work in the United States.Must be 18 years or older.Desired:Overall knowledge of Digital Media industry a must, including online, wireless, gaming, iTV and other emerging technologies. Experience in traditional media, specifically television, a plus.Proficiency with Omniture or similar web analytics tool, including tagging structure, implementation and data analysis.Knowledge of NetRatings and ComScore data and analysis of Nielsen ratings, knowledge of MRI and Simmons a plusExcellent computer skills, including PowerPoint and Excel a must.Ability to write clearly, analyze data and contribute to presentationsVery strong communication and presentation skills.Needs to be able to work with diverse group of peopleGeneral:NBC Universal is one of the world's leading media and entertainment companies. We develop, produce and market entertainment, news and information to a global market. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

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