Sr. Manager, E-Marketing

I.                     POSITION SUMMARY: Responsible for the successful development and implementation of Internet strategy and web design for the marketing dept.  Develop product/market presence using current technology.  Help develop, plan and implement Internet strategy for current and new prescription drug products. Recommend and manage Marketing-based Web positioning, including direct to MD's; direct-to-consumer, and information out to target audiences (MD's, clinicians, thought leaders, etc).  II.   PRIMARY JOB RESPONSIBILITIES: 1.    Manages Brand Sites§         Managing Web production for existing brand Web sites §         Overseeing approval process  (red folder)§         Working with brand team to identify content additions and design modifications to existing Web sites§         Working in collaboration with the brand teams to develop new brand sites in support of marketing objectives§         Reviewing and analyzing site traffic (conducting regular trends reports)§         Communicating project status to brand teams 2. Serves as Project Manager to Agencies for Web Development§         Ensuring deadlines are met and budgets are on track§         Weekly status reports are issued§         Contribute to the Internet section of  brand marketing plans§         Establish success metrics including ROI for all e-marketing initiatives§         Establish processes and procedures to ensure best practices and quality of deliverables§         Develop plans, analyses, and presentations that are presented to brand teams and/or senior management §         Develop relationships and work in collaboration with the brand teams to develop e-marketing programs in support of marketing objectives§         Drive integration and collaboration by working across the organization including product marketing, finance, legal, regulatory, medical, and IT §         Manage relationships with agencies and related e-marketing vendors§         Monitor, track and report on the performance of e-marketing initiatives§         Maintain e-marketing budgets for all promoted brands§         Keeping abreast of emerging Internet trends and technologies 3. Manages Online Promotion§         Advertising campaigns§         Email campaigns and newsletters§         Search engine optimization programs IV.   POSITION QUALIFICATIONS: Education:  Degree in Marketing, or Finance (MBA preferred). 7-10 years brand management experience in a marketing role in the Pharmaceutical, Consumer, or Health care industry including direct to consumer. Familiarity with retail trade and contract operations a plus. Significant web site design and development strategy as well as excellent writing, communication and presentation skills.   Experience: 7-10 years in E-Marketing, Pharmaceutical Sales and/or Marketing Licensure/Credentials: Knowledge, Skills, and Abilities §         Excellent project management skills§         Excellent communications skills§         Strong writing and editing skills§         Self-starter, takes initiative, able to work with minimal direction§         Detail oriented§         Proficient using the computer and basic office applications such as MS Word and Excel