Senior Marketing Manager - Digital

The Digital Marketing Manager is responsible for commercial marketing activities related to products in the Digital Radiography field. The products include Digital Radiography hardware platforms, capture software, PACS software, and integration software.

PRIMARY DUTIES AND RESPONSIBILITIES (Essential Job Functions): P&L Responsibility for telemedicine includes: Conceiving, defining and implementing world-wide launch plans. Determining appropriate marketing strategies based on positioning and market dynamics. Forecasting product revenues and market expenses. Overseeing the marketing activities for Digital products. Ensuring customer retention and acceptance Integrating with other IDEXX product lines for joint marketing efforts Coordinating the strategic planning activities of the marketing department to ensure that the planning process is effective and efficient, and deliver plans that assist IDEXX in reaching its long-term objectives. Providing insight and analysis to Line of Business regarding marketing opportunities. Evaluating existing and new markets for new growth opportunities. Evaluating new product/ business opportunities Managing the Marketing department budget. Other duties as assigned. The successful candidate will be have a strong background in the radiography marketplace bringing a strong commercial focus to the group. Requirements:

MINIMUM QUALIFICATIONS:

EDUCATION: The successful candidate will have a Bachelor of Arts from an accredited college or University in a relevant field. An MBA with a concentration in marketing is preferred.

EXPERIENCE: The successful candidate will have a minimum of eight years experience in a commercial setting in the radiography marketplace with operational marketing responsibility.

REQUIRED SKILLS AND ABILITIES:

The successful candidate for this position will have the following traits:

Marketing Management This includes the ability to organize and implement marketing programs for a world-wide business in a high growth area.

Analytical decision making A critical component of the job is the ability to analyze complex data and make management decisions that are supported by that analysis.

Flexibility The Digital business is growing rapidly requiring the team members to be able to adapt to changes in the business environment quickly.

Action Oriented An ability to exercise judgment, often with incomplete information, and take action in a timely manner is critical for the success of the business.

Strategic Thinker Participation in all aspects of the strategic plan for the Digital Business is expected.

Team Building Demonstrated ability to create a cohesive, high performing team that performs well with the rest of the business is essential.

Travel: The job is located in Westbrook, Maine with a significant travel component both domestically and internationally.

IDEXX Laboratories performs background checks.

 

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