Product/Market Specialist (Analyst)

CardinalJOB TITLE: Product/Market Specialist

At Cardinal Health, we're developing the innovative products and services that make healthcare safer and more productive. Join a growing, global company genuinely committed to making a difference for our customers and communities.

Function: Marketing
Family: Marketing and Product Mgmt


What Marketing and Product Mgmt contributes to Cardinal Health
Marketing and Product Management is responsible for defining the market strategy, including product offering, pricing, positioning, distribution and promotion to drive the overall success of the business.


What is expected of you for success in your roleDemonstrates basic knowledge of marketing disciplines and conceptsParticipates in supporting product and market management activities with direct guidance, according to demonstrated best practicesHelps support product and market management activities that contribute to financial and profitability goalsParticipates in supporting product and market lifecycle activities with direct supervision
What is expected of you and others at this level in Marketing for functional successWorks to understand complex functional situations by paying attention to the details of the tasks at hand and by breaking them down into smaller pieces Collaborates with others and builds strategic alliances globally; negotiates to build broad-based support and/or persuades others in order to Demonstrates deep customer expertise; collaborates with appropriate parties to identify the drivers leading to business success. Encourages informed Risk-taking and acts as a catalyst for innovation at Cardinal Health; generates practical, sustainable and creative options to solve problems and create business opportunities, while maximizing existing resources. Evaluates alternative solutions/decisions in light of the potential impact on the internal/external customer and Cardinal Health; understands the resource implications of solutions and makes recommendations in adherence to governance and prioritization guidelines.

Accountabilities in this role

The Marketing Analyst will provide support to the marketing department for projects relating to marketing research, promotion programs, training, end of life, requests for information/proposals and product development. Interfaces with marketing product managers to determine market research needs and provide necessary support including creation of questionnaires, analysis of data, and creation of reports that include charts and tables, etc. Proactively reviews all secondary market research available on market segments disseminating applicable information to marketing personnel. Collects and analyzes data on established and prospective customers.  May gather data on competitors and analyze their prices, sales and products. Conducts or assists with other business analysis or market research as required. Prepares reports which interpret market conditions and potentials Supports product managers to create and distribute marketing collateral, product launch materials, sales and training tools Works collaboratively with product managers, product development, customer service and other internal departments to create responses to product-related questions stemming from requests for information and proposals



 


Qualifications


Bachelor's degree in Business Administration, Marketing, Economics or Finance 2 to 5 years relevant experience; or equivalent combination of education and experience. Proficient in Microsoft Office programs including Excel, Word and PowerPoint. Excellent organizational and written and oral communications