Marketing Manager - Prenatal Diagnostics

Marketing Manager – Prenatal Diagnostics

 

Join SEQUENOM, the company that is committed to providing the best genetic analysis solutions for research and diagnostics.   With our rapid growth in revenue and people, SEQUENOM has the resources and ability to grow its exciting new Prenatal Molecular Diagnostic business utilizing the company’s proprietary SEDQureDxTM technology.  Our success depends on the talents, efforts and achievements of our exceptional employees.  We offer compensation and benefit packages that are top in the industry, and our philosophy includes equity for all employees.  So come join the team at SEQUENOM and feel the same passion we do in developing and providing better tools to achieve the best pregnancy outcomes and creating a new standard of care for women, their families and physicians.

 

The Marketing Manager will be responsible for managing assigned products with regard to product development, launch, promotion, pricing, performance, and increased profitability. Reporting to the Senior Director of Marketing, the ideal candidate will communicate feedback from customers and will work closely with R&D, Operations, Finance, Sales and other departments to ensure that the products meet Sequenom’s high standards, are developed on time and  and marketed effectively.

 

In this position, you will:

 Provide customer, product development and marketing support during product design and development Identify and regularly communicate customer needs and market trends/requirements/issuesResearch, develop and submit business plans for projected new productsWrite Customer and Marketing Requirement documents for both new and future productsDevelop, monitor, and amend marketing plan to achieve sales goalsLead project teams, as assignedDevelop and give effective and persuasive presentations to top management, public groups, and at scientific seminarsPropose annual promotion budget with itemized expenditures.  Manage expenses and product line expenditures within budget and product guidelinesAnalyze market trends and competitive threats to develop plans and maximize sales potentialSupport and assist Clinical Affairs in planning marketing/validation studies for the assigned productsDevelops sales aids and other sales collateralParticipate in development and support of trade shows and seminars

 

The successful candidate will have:5 years relevant experience in marketing of Molecular Diagnostic Products Experience in team leadershipKnowledge of prenatal diagnostic and genetic testing marketStrong presentation, organizational and communication skillsBachelor’s degree in Biological ScienceMBA preferred



 

EEO/AAP

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