Director of Marketing, Hardware

Job Category: Marketing/Product Company: Baxter Healthcare Reference Code: 28780BR Director of Marketing, Hardware Baxter International Inc., assists healthcare professionals and their patients with the treatment of complex medical conditions, including cancer, hemophilia, immune disorders, kidney disease and trauma. The company applies its expertise in medical devices, pharmaceuticals and biotechnology to make a meaningful difference in patients' lives. Develop and direct marketing strategy and execution (via marketing plans) for multiple product franchises within Infusion Systems Hardware for the U.S. Region. Oversee development of franchise level marketing plans. Develop and implement division level marketing programs across product lines. Ensure marketing programs and strategies are benchmarked against best-demonstrated practices within healthcare/pharmaceutical markets. Manage U.S. Region P&L for Infusion Systems Hardware ($200 million in sales) and make resource allocation decisions (personnel, expenses) regarding marketing programs to drive growth and operational excellence. Explore new market growth opportunities and recommend new product/service ideas, product modifications/improvements based on findings of marketing research, competitive insight, and field sales representative feedback. Partnering with the global SBUs, provide regional marketing input into New Product Development (R&D) and Business Development through the WWPP and PDP processes. Coordinate market launches and market expansion with marketing, sales, and National Account organizations to ensure maximum penetration of targeted market segments. Develop strong strategic relationships with key customers. Cultivate KOLs via Nursing and BioMed Customer Advisory Boards and other Baxter lead forums. Provide continuing market surveillance/competitive intelligence and management of established franchises to identify customer needs and obtain financial objectives. Leadership of a team of 5-6 reports. Coach, mentor, and develop marketing talent. Work and develop strong relationships within a highly matrix-managed organizational structure. Lead project teams as assigned or requested. Key liaison for area of marketing responsibility with global leaders, reimbursement, and Government Affairs. QUALIFICATIONS: REQUIRED EXPERIENCE: Minimum 5-8 years of progressive healthcare hardware marketing (e.g. infusion pump) experience. Direct experience in launching a major infusion pump platform is a plus. Sales or sales management experience is a plus. REQUIRED ATTRIBUTES: Must have strong skill sets in relation to strategic planning, branding/messaging, pricing, reimbursement, creative marketing program development, consensus building, market trend analysis, sales process, financial acumen, written/oral communication, and balancing competing priorities. Proven leadership of internal and external resources in a matrixed environment for strategy development and deployment (ability to convert strategy to action). As a global leader dedicated to building the best team in health care, Baxter offers competitive compensation and full benefits. To view other opportunities at Baxter, please visit our Careers@Baxter site. EOE M/F/D/V.