Director of E-Marketing

Location: Boston, MA 02108Your location:home   »  find a job   »  advanced search   »  job description Apply Online Send this Job to a Friend We have been engaged by our client to recruit their Director of E-Marketing.  This Fortune 500 Company located in Boston is a pioneer in the less-invasive medical device industry.  This very senior role will oversee the efforts of E-Marketing strategists andE-Product Managers in the conception, development and implementation of high-impact integrated E-Marketing programs that deliver targets for the Company’s business groups.  Responsibilities will encompass the full range of E-Marketing techniques, including Websites and their content, search engine optimization and marketing, online advertising and content partnerships, extranets, email marketing and increasingly, social marketing techniques.   Our ideal candidate will have 10-12 years of classical marketing or corporate strategy experience within the medical device industry with a deep understanding of the full range of E-Marketing techniques.  This opportunity could fast track the right candidate to a VP role within the organization. Responsibilities:¨ Based upon a deep, up to the minute understanding of customer, competitive, economic, and regulatory and technology trends affecting the business, lead and coach the marketing staff in charting, defending and implementing both short and long-term E-Marketing strategy.  Set measurable business and financial impact goals. ¨ Develop and apply a deep understanding of the purchase decision process to segment customers and other stakeholders and to deliver audience appropriate content, features, and functionality in the best venues, both proprietary and third-party, for each segment.  ¨ Integrate product/pipeline, customer and competitive insights to extend E-Marketing’s “footprintâ€� beyond marketing communications.  ¨ Lead global E-Marketing process improvement projects to enhance the Company’s operating efficiency.  Identify ways in which E-Marketing technologies can improve the Company’s cost function by replacing routine, repetitive and low-value activities.¨ Represent E-Marketing to senior levels of business management and persuasively advocate for E-Marketing programs.¨ Evangelize across the Company on behalf of E-Marketing.  Educate the marketing and sales teams, providing real-world examples of the effectiveness of E-Marketing in enabling them to achieve defined business goals.  Introduce new E-Marketing techniques.¨ Form and lead project teams to implement E-Marketing programs.  Provide clear direction and draw out the creative, technical and analytical expertise from team members to ensure that high-impact programs are delivered on time and on budget.¨ Regularly assess and report on the contribution of E-Marketing programs relative to agreed upon goals, using a range of tools, including results measurement, primary market research and syndicated/secondary research.¨ Lead staff in formulating and defending an annual E-Marketing budget for the Company.  Recommend allocations to business priorities and develop and manage program budgets.¨ Adopt a global perspective and coordinate the dissemination of E-Marketing programs and content across countries and regions.  Qualifications:¨ Bachelor’s Degree¨ MBA¨ 10-12 years of classical marketing experience including strong focus on E-Marketing strategy¨ Previous medical device industry experience¨ Exceptional intellectual creativity as demonstrated by past experience designing and developing previously untested solutions to business problems.¨ Strong client service orientation.  ¨ Proven ability to interact with and influence internal clients at all organizational levels.¨ Strong leadership and people management experience. About Hudson Hudson delivers specialized professional recruitment, contract staffing, outsourced and project solutions worldwide. From single placements to total solutions, Hudson helps clients achieve greater performance by attracting, selecting, engaging and developing the best and brightest people for their businesses - people like you. We have deep expertise across a complete range of disciplines and industries, including accounting and finance, legal, IT, telecommunications, sales and marketing, and many more. We are committed to the principles of diversity and equal opportunity. For more information, please visit www.hudson.com. Hudson is an Equal Opportunity Employer. We participate in the E-Verify program as allowed under federal and state law and in accordance with our executed Memorandum of Understanding with the Department of Homeland Security.    Additional Information Salary: 150,000.00 - 170,000.00 USD /yearBase plus 30% annual bonus and stock package. Status: Full Time, Employee Reference Code: US556118    Contact Information Company: Hudson Contact: Kris Janey    Apply Online Send this Job to a Friend Back to TopBack to ResultsPrintNew Search Contact Us|Help|Privacy Policy|Accessibility|Sitemapwww.hudson.com|jobs.hudson.com