Brand Manager, Global Marketing

Follow your aspirations to Abbott for diverse opportunities, competitive salaries, great benefits, a 401(k) retirement savings plan, a company paid pension plan and profit sharing, all with a company providing the growth and strength to build your future.·Work with Manager to create divisional brand strategy. Support in the development of this strategic plan includes: a. Clearly identify brand definition b. Gaining alignment from senior management on brand definition c. Identify distinct strategies for each customer touch-point to increase awareness and improve brand strength d. Create process to obtain global alignment on key messages and branding e. Determine method to measure success of campaigns/programs·Develop and execute global programs and promotional activities to effectively communicate the strategic positioning of the organization to customers.·Identify and support programs that improve brand awareness and increase brand equity for Abbott Vascular in all global markets.·Direct the advertising agency in its creation of brand building campaigns.·Lead cross functional project teams focused on execution of programs, initiatives and/or strategies. ·Manage and coordinate internal marketing research and data analysis to understand brand perceptions and develop plans to improve and track brand perceptions of company and our competitors over time. ·Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, senior management, field sales, public affairs, investor relations/investment community.·Create key marketing presentations that share the brand vision and strategy.You will help create the vision of who Abbott Vascular is, the image and perception... You will work with Sr management and marketing around the world. No direct reports. Report to Group Manager.Qualifications·4 - 6 years of medical marketing experience. B.S./ B.A required in Business, Marketing, or related discipline. MBA preferred. ·Creativity and traditional marketing know-how·A passion for building new, innovative brands that push the boundaries·Must be quantitative minded·Previous experience with corporate or divisional level branding or brand management a plus. ·Previous experience and understanding of Interventional Cardiology and Interventional Radiology markets a plus. ·Previous experience in strategy and/or market development projects a plus. ·Exceptional written and oral communication skills, proficient at communicating research findings and implications, and the ability to work professionally with flexibility in handling multiple priorities in a fast-paced environment.·Excellent computer skills with MS Word, Excel, and Powerpoint See Skills/Experience RequirementsAbbott welcomes and encourages diversity in our workforce. EEO/AATo apply for this position, click here.To learn more about Abbott and view other opportunities, click here.