Associate Director, Market Research

I.  POSITION SUMMARY: The Associate Director, Market Research, is responsible for providing a high level of evidence-based, strategic guidance for brand and senior management on assigned brands and therapeutic areas. Through the direction of primary and secondary market research, competitive intelligence and business analyses, the Associate Director ensures that marketing and business decision-making is supported by timely, accurate and cost-effective data and analysis. The Associate Director also maintains a vigilant watch over the health of his/her assigned brands, alerting brand management and corporate executives of emerging opportunities and threats, as discerned through insightful integration of the array of marketplace data and competitive intelligence at his/her disposal. His/her expertise is respected and sought by all levels of management throughout the organization, and he/she is a participant in all discussions on assigned brand and therapeutic market strategy development. . PRIMARY JOB RESPONSIBILITIES:  Maintains a comprehensive and current understanding of relevant therapeutic markets, ensuring that this understanding is effectively utilized to deliver prognostic insights to brand management and senior executives throughout the organization. Creates value through primary and secondary market research initiatives, contributes to successful business decisions and strategies, creates/identifies competitive advantages and helps the brand teams achieve annual goals. Leads market research interactions with assigned brand teams to ensure that research findings/insights are understood and implemented to help drive critical business decisions. Leads the development and management of an annual market research plan and budget for assigned brands. Leads the effective implementation of the market research plan, ensuring that each project is conducted according to proper procedures and meets marketing and business decision-making needs. Manages assigned staff to optimize current performance and ensures development of needed skills and capabilities for the future. Teams with other members of the market research department on special projects related to specific business issues or cross-product initiatives, providing leadership on these projects as needed.IV. POSITION QUALIFICATIONS: Education:  Bachelors degree required. Advanced degree in a relevant area is desirable, but not necessary.Experience:  The Assoc. Director will have 6 – 8 years of pharmaceutical industry work experience, including at least 7 years experience in market research. Experience in pharmaceutical product management or other marketing function is desirable, but not necessary.Knowledge, Skills, and Abilities:  The Associate Director, Market Research, must be fluent in the use of a wide range of secondary data sources including, but not limited to: standard sales, prescription, medical, and promotional audits, as well as general business and pharmaceutical industry sources of intelligence. He/she must also be well versed and experienced in the design and conduct of a broad array of primary market research approaches, both quantitative and qualitative, of all degrees of sophistication. In addition, the Associate Director is expected to possess a thorough grasp of his/her assigned therapeutic areas (medical practice, products, competitors and market dynamics) as well as a broad understanding of US healthcare and pharmaceutical industry issues and trends, which he/she routinely integrates into strategies for assigned brands. A highly developed ability to frame and communicate issues in strategic terms, excellent consultative skills and good business sense is required.