Quantitative Marketing Research Manager

Our client is a subsidiary of one of the nation's largest direct banks. They are seeking an individual with strong analytical skills to lead quantitative marketing research projects in its brokerage division. The individual must have the ability to create statistical models using multivariate techniques to be used for classification, cross-sell and direct marketing. He/she will support product development with insights about customer needs and expectations and will also work closely with Customer Marketing in the design and analysis of their campaigns.

PRIMARY RESPONSIBILITIES:

Mine the customer database for behavioral patterns to suggest and/or support customer marketing initiatives.

Develop statistical models to predict customer value, customer response and classify customers based on household, demographic and transactional characteristics.

Work closely with the Customer Marketing team in the design and analysis of marketing campaigns.

Design and execute online customer surveys and analyze results in support of product development, advertising effectiveness measurement, loyalty and satisfaction measurement and market segmentation.

Prepare and present to senior management final reports of quantitative research projects that include findings, interpretations, conclusions and recommendations.

CANDIDATE QUALIFICATIONS:

BA/BS with 5 - 7 years experience in quantitative marketing research, direct marketing or marketing Strong in multivariate statistical analysis and modeling

Experienced user of SPSS, SAS or equivalent

Ability to render and convey actionable conclusions from marketing data

Excellent problem-solving skills

Well-developed written and verbal communication skills

Self-directed with ability to multi-task and prioritize

Enjoys working in a team environment