Sales - General

Job Purpose:

Sells automobiles by understanding and demonstrating characteristics, capabilities, and features; developing and qualifying buyers; closing sales.

Duties:

* Understands automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles.

* Develops buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospects at community activities; greeting drop-ins; responding to inquiries; recommending sales campaigns and promotions.

* Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport.

* Demonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.

* Closes sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; collects payment; delivers automobile.

* Provides sales management information by completing reports.

* Updates job knowledge by participating in educational opportunities; reading professional publications.

* Enhances dealership reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Skills/Qualifications:

Meeting Sales Goals, Motivation for Sales, Selling to Customer Needs, Financial Skills, Documentation Skills, Scheduling, Telephone Skills, Listening, Verbal Communication, Customer Focus, Job Knowledge