Sr. Media Strategist

MicroMass Communications, Inc. is a relationship marketing agency that strives to shift attitudes and change behaviors through intimate, behaviorally-based web and print communications programs.  Our clients include the top pharmaceutical companies and many of the best-known brands in the world.


In this exciting role, the individual will provide leadership within the Strategic Services team to design and optimize client media solutions.  Candidate must be a self-motivated team player who has excellent oral and written communication skills.  The ideal candidate will have proven success generating creative media campaigns and expertise in executing campaigns within different media, with a focus on interactive/digital campaigns. The individual should be open to the challenge and rewards of implementing new applications of media planning and be able to lead a diverse team of professionals to develop a strategically-driven media plan that clearly showcases MMC’s behavioral science approach.


Responsibilities:Work with Strategic Services team and Manager of Behavioral Applications to identify target audiences and analyze their characteristics, behavior and media habitsWork with clients and the account team to understand the client's business objectives Develop plans and recommendations on the best forms of media for specific clients and campaigns; developing media strategies for brands within various industriesPresent proposals, with media plans, strategies and cost schedules to clientsIdentify opportunities for behaviorally-based media planning within new and existing client work, including participation in new business developmentDevelop and lead internal training/educational efforts in conjunction with Manager of Behavioral ApplicationsKeep abreast of current trends in the marketplaceAggressively pursue new ways to contribute to overall agency and client profitabilityCreate visibility and understanding for behaviorally-based media strategies and the agency through industry conferences, presentations and publications


Experience:Must be an industry leader with 8-10 years of experience successfully developing and managing media campaigns with experience in digital and interactive media.  Extensive knowledge of marketing, media planning, buying and researchExperience organizing, validating, managing, analyzing data from sources like Simmons, MRI, etc.Experience with Segmentation Marketing (understanding consumer profiling and how it fits into the design and development of RM campaigns)Experience working with multi-disciplinary teams to develop effective marketing solutions


Requirements:Strong strategic thinker with ability and desire to think ‘outside the box’Expert knowledge of data subscription services such as Simmons, MRI, etc.Strong focus on measuring successLeadership requirements: ideal candidate needs to be comfortable leading a diverse team including strategic services, account services, new business, creative and technology personnel of varying levels of seniorityWillingness to champion and promote behaviorally-based media strategies and planning techniques to the marketplacePrior experience working collaboratively with team members residing in different locationsExceptional communication skills; written and oralMinimum of a Bachelor’s degree in communications, psychology, business or healthcare/pharmaceutical related field