Sr. Marketing Manager

It’s uncommon, maybe one in a hundred. Maybe more. You’ve gotten that rare email from an online service you haven’t visited in months and actually were impressed. Better yet, you rewarded them with a click.Then something even more improbable happened. It’s one thing to entice a click; it’s another to deliver on the promise.  And, they nailed it. That’s an email worth saving. Because something about its tone or offer will come in handy. You know what it took to craft that email, test it, track it and ultimately win you back. And, you’ll learn from it.At weplay, we save those emails, too. Welcome letters, newsletters, application emails. We even print the bad ones and hang them up. All for one single reason every communication is an opportunity (and possibly the last one) to engage that member.If all this sounds like you, then find that folder where you save outstanding emails. Pick one and tell us why it worked. Or, check out our beta at weplay.com and send us your thoughts.We have a passionate youth sports obsessed audience made up of moms,dads, coaches and kids. A killer team fired up about the opportunity.  And, amazing relationships with Derek Jeter, LeBron James, Jennie Finch and Peyton Manning.We’re seeking a hungry consumer product marketer with a proven track record of success with end-to-end lifecycle email experience. Specific job responsibilities include: Own lifecycle email campaign creation, optimization and management. A rare chance to start almost from scratch. Create segmentation matrix. Who wants what, why and when? Define our voice. How we say it matters as much as what we say. Work cross functionally with product on communicating benefits of feature enhancements and new functionality. Evolve best practices. Integrate email delivery, testing tools and infrastructure as necessary. Own creation, reporting and communication of key lifecycle marketing metrics.

Qualifications: Proven ability to meet deadlines in the context of start-up speed or some other type of uncommon pressure. Almost nothing rattles you. It's just another challenge. Has at least five years of major online marketing campaign experience with an expertise on lifecycle email development. Creative thinker who can also get strategic and pitch what they believe when it matters. Resourcefulness. You won?t always have the budget, time or resources, but that doesn't change the demand. Keen statistical mindset. Eager to implement reporting and analysis applications to drive effective decision making. Passion.

About WeplayWeplay is an online youth sports community that provides a safe place for kids, parents, coaches and organizers involved with youth sports to connect, create, share and stay organized. Using the latest multimedia technology, users can create profiles, blogs and fan clubs, play games,“friend� pros like LeBron James, Derek Jeter and Peyton Manning, and connect with teammates. In addition, parents and coaches can use weplay to organize their schedules, share pictures and videos, and communicate information such as practice dates and changes more effectively. Weplay is fully customizable to the needs of each member and encourages children online to act and achieve offline.Weplay is backed by CAA Sports, a division of Creative Artists Agency, Major League Baseball Advanced Media, FirstMark Capital and iconic athletes Derek Jeter, LeBron James, Peyton Manning, Tony Parker, Shaun Alexander, Ryan Howard, Jennie Finch, Brandi Chastain, Summer Sanders and Sheryl Swoopes.Visit us at www.weplay.com