Senior Sales Planner

The Senior Sales Planner supports the Account Executives, Sales Directors and VP of sales with ad campaigns.  Sales Planners find the best way to sell through a solution to the client’s objectives. Because of their understanding of the overall sales process and of the individual clients, they will be key individuals in the on-going management and growth of our properties, always alert to opportunities that can lead to a stronger, more profitable relationship and a satisfied client.  Perform other related duties as directed.



KEY RESPONSIBILITIES:

 

Develop and present comprehensive media plans and presentations that are results driven, with the ultimate goal of winning long term business.



Assemble sales kits and promotional materials for sales calls, client mailings and various sales functions.

 

Evaluate and suggest effective placements and rates which drive to overall revenue objectives.

 

Work with the local/regional sales team to conduct needs analysis, identify target audience, business goals, budget and pricing.



Provide creative analysis and recommendations for proposals including rich media



Share new and relevant advertising opportunities in written and verbal form to the media department



Strategize ways to most effectively use Internet and other interactive media dollars to the greatest benefit for our clients.



Liaison with Sales, Ad Ops and Branded Entertainment Department to ensure sold schedules run as ordered.

 

Respond to inventory & rate requests

 

Provide detailed client and billing reports and resolve any discrepancies

 

 

 

 EDUCATION/EXPERIENCEBachelors degree requiredMUST HAVE 1-3 years of online media planning/buying experience (agency side preferred)

 

CORE COMPETENCIESDetail-oriented with strong attention to follow-throughStrong analytical skillsAbility to multi-task in a fast paced environment and work under intense deadline pressureSuperior phone skillsExcellent attention to detailExcellent verbal and written communicationOutgoing dispositionExperience using ad serving technologies and online research toolProficient in Microsoft Office Suite: Outlook, Word, Excel, PowerPoint, and internet research

 





About Heavy

 

The Heavy Corporation includes Heavy.com, BurlySports.com and Husky Media a premium video advertising platform.

Heavy.com is one of the web's leading consumer video companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique original programming with those of its users to create an environment where you can control and even participate in your own personal video experience. Heavy's original programming staples include: Superficial Friends, Kung Fu Jimmy Chow, The Massive Mating Game, The Burly Sports Show, and Behind the Music that Sucks. Heavy's original programming is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.