Senior Media Planner - Digital

Summary

Senior Media Planners contribute to marketing strategy development and translate these strategies into innovative media recommendations/plans. They help oversee day-to-day projects to ensure that deliverables are met. They are responsible for training junior-level media department staff for advancement.


Job Description

Strategic Capabilities
· Demonstrate industry knowledge/expertise across digital media
· Spearhead development of program strategies and analyses for Clients (e.g., target audience recommendation, media selection criteria/scoring model, geographic emphasis, timing/scheduling strategy)
· Command a comprehensive understanding of marketing communications which can be effectively translated into developing media goals, objectives, and strategies
· Write and deliver media strategies and oversee the translation of these strategies into the final media recommendations/plans
· Ensure media deliverables are met and align with Client goals/objectives
· Work with Clients to identify issues and opportunities on business.
· Evaluate, assess, and recommend the most effective media to satisfy Client’s objectives based on the strengths, weaknesses, and opportunities of each
· Effectively use and explain media research resources
· Oversee program results analysis and help translate information into observations/lessons learned

Supervisory Skills
· Work with account teams to ensure a seamless integration of work
· Sell the media department capabilities across teams/agencies
· Develop and train Media Planners Assistant Media Planners for advancement
· Ensure quality control of all media deliverables to Clients
· Oversee that the Media Planners are effectively negotiating media costs, positioning, and added value packages on behalf of Clients

Client Service/Relations
· Maintain appropriate mid-level Client relationships
· Serve as day-to-day Client contact on media issues
· Build Client respect and be recognized as a leader on their business
· Sell new project ideas to Client and help to grow business

Financial Management
· Oversee the budgeting process to ensure that the necessary resources are applied
· Handle budget allocation/negotiation with internal account teams
· Review, revise, and track project budgets
· Aid in completing monthly staffing analysis reports

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