Senior Media Analyst

 

Senior Media Analyst

 

 

Our client is a leader is Search Engine Marketing and has been named one of the fastest growing companies in America by Entrepreneur Magazine.  The key to their success is their  ability to build a team of diverse, creative and hard-working employees.  A high priority is placed on individual growth.  If you are an individual with great skills and experience in interactive advertising, and would like to be a part of a company that is helping to shape the future of the industry, then we need to talk to you.

 

Job ResponsibilitiesUnderstand client goals and how to maximize those measures of success through tactical strategies and technologies Develop a spending strategy across keyword groups and engine partners Generate and continually expand keyword lists to maximize campaign exposure to a target audience Structure keywords into tactical management groups for maximum accessibility and accountability Create compelling ad copy within search engine specs, with continued testing of creative appeals, messaging and brand positioning Develop and execute testing across campaign variables that create client-specific insight and feed future successions of testing Daily bid-management per keyword/ad-group and general pacing of client budgets Portfolio management of individual keywords at various CPC rates, set against various metrics and benchmarks of success Generate and assemble internal reports, including frontend data and backend accountability. Careful attention to salient metrics and price points Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis Design and implement single and multi-variant tests to increase campaign efficiency Develop strong rapport with all search engine and technology vender account teams Leverage knowledge of tracking and analytics technologies such as Atlas, SiteCatalyst, HitBox, and Coremetrics Manage tracking tag creation and implementation Manage trafficking and quality assurance on active campaigns Assist in training of Media Department; providing strategic and tactical support as appropriate

Job QualificationsMinimum 4-6 years experience working in interactive media (Prior experience at a search engine or interactive advertising agency will be strongly considered) Strong working understanding of the Search Engine Marketing industry, including major players and supporting technology Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical Ability to effectively communicate processes and tactics to clients, peers, and junior members of Media team Firm grasp of how to test marketing tactics and achieve performance metrics Extensive knowledge of Microsoft Excel Excellent quantitative analysis skills Bachelor's Degree

 

 



Our client offers a competitive base salary based on experience, and a generous benefits package.

 

 

If you are interested in joining this winning team, please e-mail your resume immediately to resumes@epicsearchpartners.com and reference job number ESP-1082  in the subject line. Please feel free to visit our website at www.epicsearchpartners.com to view some of our other critical searches.

 

No resumes will be forwarded to our client until we have discussed the opportunity with you!  We work on a confidential basis with both clients and candidates.