Senior Account Executive-Consumer Media

Enfatico is an idea that has been a long time in coming. A new breed of company designed from the ground-up for the new world of marketing communications. Enfatico is, in fact, an opportunity that has never existed before. With Dell Inc. as its founding client spending over $4.5 billion over three years, Enfatico will start life as one of the top 30 agencies in the world. More importantly, this instantly large company will begin with no barriers whatsoever. No existing thinking. No current processes. No silos. No lines...above or below. No profit centers. No old wood. No pre-conceived attitudes. No "ways we’ve always done it." No memory. No history. Enfatico won’t be a conglomerate or a federation. Enfatico will be a group of highly informed experts working together. Enfatico will be populated with the brightest minds available; people from all industries, backgrounds and geographies. Traditionalists need not apply. Our people will consider themselves artists and scientists of marketing. The world will be their studio and their lab.

 

We are currently seeking a Senior Account Executive-Consumer Media. The SAE will play a key role in a dynamic, fully integrated communications team helping to drive highly visible consumer campaigns for one of the world's best-known brands. The position is perfect for someone thirsting to help define a new direction for a client; for someone eager to work on a global stage with colleagues in fifteen offices spread across four continents, and for someone who wants to gain invaluable first-hand experience seeing all facets of a marketing operation in action. Reporting to the SVP of Global Consumer Public Relations, the SAE will lead day-to-day aspects of the account with specific project management responsibilities. They will create compelling consumer pr programs that bring the client's brand to life on the pages of the world's best consumer, fashion, design and lifestyle publications; in business magazines and newspapers, and throughout the blogosphere and other social media platforms. The position also will be responsible for developing competitive positioning and for driving executive communications programs, including securing industry and media-hosted speaking opportunities

KEY RESPONSIBILITIES: Defining and driving digital/social media relations campaigns that speak directly to -- and engage –consumers Developing and executing broad-based media relations strategies and plans that engage consumer, lifestyle and fashion/design publications Executing day-to-day media relations programs, such as strategic story pitching and story placement Writing and editing a wide range of materials, including news releases, corporate and product backgrounders, by-lined articles, key messages, Q&A, bios and client correspondences Identifying media trends and news cycles and recommending when to insert the client into the conversations Maintaining a client’s "top of mind" status/establish company’s reputation as a "go to" resource for key reporters Developing and maintaining professional relationships with business and technology media Managing a proactive editorial calendar program and driving a comprehensive reviews program, and Learning, having fun, among other activities

 

REQUIRED SKILLS, KNOWLEDGE AND ABILITIES: 5 - 7 years of work experience in public relations Solid understanding of public relations tools and prior agency experience Strong media relations skills with established relationships (print, online, broadcast) Previous experience supporting, and knowledge of, sustainability and green IT Strong research, writing and editing skills; familiarity with AP style Solid understanding of the media and the ability to recognize trends Experience pitching and securing speaking opportunities Ability to multi-task and prioritize work under deadlines Track record of developing creative and innovative PR strategies Strong strategic and tactical business abilities Eagerness to learn in a fast-paced, integrated marcom environment Ability to lead projects and provide account direction