Sales and Marketing Director

 

Position Title:  Director of Sales and Marketing

 

Employed By:  Bentley Commons at Keene

 

Supervised By:  Executive Director

 

General Statement:  The principle responsibility of the Director of Marketing is to achieve the occupancy goals of Bentley Commons at Keene by closing  sales at the mutually agreed upon rate in the time frame established.  Under the supervision of Executive Director, the incumbent will develop a plan to organize and direct an overall marketing and admissions plan for the facility.

 

Qualifications Standards:

 

·         Three successful years of experience in achieving sales and marketing goals in senior housing or the hospitality industry.

 

·         Must be a responsible self motivated professional with excellent organizational skills.

 

·         Knowledge of computer lead tracking systems.

 

·         A professional appearance and out-going, friendly manner.

 

Duties and Responsibilities:

 

1.   Visit and maintain continuing favorable relationships with professional referral sources.

 

2.   Initiate and coordinate the visits to other referral sources such as religious leader, parish groups, lawyers, trust officers, and community civic and social organizations such as garden clubs and the Rotary.

 

3.   Convert an agreed upon percentage of leads to sales presentations, via telemarketing methods.

 

4.   Supervise and maintain active involvement and control of the entire inquiry and admissions process including maintaining contact with prospects. 

 

5.   Maintains active involvement in discharge planning process.

 

6.   Establish and maintain in an agreed upon fashion, a complete record of prospects.

 

7.   Supervise and participate in the pre-admissions assessments of prospective residents.

 

8.   Prepare and present all pertinent admission information at the admissions meeting.

 

9.   Communicate with Executive Director and Vice President of Operations regularly to report the census.

 

10.        Complete admissions and marketing reports as required by the Executive Director and Corporate Office.

 

11.        Actively participate in local community organizations and professional groups (i.e., Rotary Club, Chamber of Commerce, Health Care Associations).

 

12.        Plan, organize, and implement public relations functions.

 

13.        Meet with all new residents within twenty-four hours of admission.

 

14.        Ensures that agreements are signed and that income verification forms have been submitted to the business office before resident moves in, as necessary.

 

15.        Ensure that all Admissions Policies are implemented & adhered to.

 

16.        Network with local and regional groups such as colleges, home care agencies and long-term care facilities to support the admissions/ discharge planning process.

 

17.        Develop systems to keep in touch with competitive independent living residences in the marketing area to ensure that the services are competitive and current.

 

18.        Plan and schedule follow-up required for unconverted leads.

 

19.        Create and coordinate special events that serve to attract new inquiries and engage existing prospects and their families such as:

 

20.        Initiate and coordinate appropriate media and other PD for promotional events and general project coverage.

 

21.        Manage marketing office information flow in an accurate and timely fashion:

a)    Establish and maintain the master list of prospects.

b)   Manage, control and report sales data. Manage storage and retrieval of prospect data, post-sale resident information and current and past corporate data.

c)    Manage response-to-inquiry mechanisms.

 

 

22.     Prepare quarterly competitive analysis.

 

23.   Prepare 90 Day marketing plan.  Follow through on 90 Day Marketing     Plan.

 

24.  Market the facility in and outside of the building.  This position includes travel as necessary.

 

25.  other duties as assigned.

 

Accepted By: ________________________________   Date: _______________