Public Relations Senior Associate, Technology Practice

Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and communications consultancy. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 47 wholly-owned offices and 45 affiliated offices, together operating in 54 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks. Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, MFDV.

 

Burson-Marsteller's Technology Practice has an opening at the Senior Associate level supporting a large enterprise client.  The Senior Associate will partner and work with Client representatives in carrying out the Client's business and communications goals; provide counsel and assistance. He/she will manage the day-to-day aspects of the account. Able to add Client value, maintain and grow business through hands-on project management. Identify problems and opportunities and recommend possible courses of action to the Client Leader. The ideal candidate will have strong media relations in the technology sector.  A solid background in enterprise software is a plus.

 

Responsibilities

 Develops and fosters a relationship with the Client and external audiences. Manages small account teams while managing both up and down Research, design, develop, implement and manage routine client projects. Oversees day-to-day planning of major events. Handles media inquiries. Reviews materials (e.g. pitch letters, news releases, backgrounders, fact sheets, bios, newsletters) prepared by Associates or Client Executives. Develop materials on complex issues (e.g. Q&A, speeches, and collateral materials). Develop pitches and places positive stories by and about the Client in business, trade and consumer media, when appropriate. Maintains steady and positive Client presence in trade media through releases, contact and responsiveness to inquiries/requests. Maintains clear and consistent communication between the Client and account team and manages workflow. Partners with Client and other communications firms (i.e. ad agencies) to develop and complete communications plan. Contributes to program development for the Client and new business proposals. Must see that these are grounded in the principles of Perception Management. Handles account administration duties such as billing and activity reports. Responsible for giving day-to-day direction to an Associate, a Client Executive or a Client Staff Assistant. Will oversee work for the Client with junior account handlers, internal service departments, external vendors, news media, and other Ad/PR agencies. Content development Key message development Positioning, strategic planning, writing press releases and Q&A's Ability to write strategic materials for Client. Ability to work as a member of a team. Ability to supervise the work of junior account staff. Ability to generate ideas and think creatively. Ability to organize and prioritize work under pressure. Ability to work with detailed information. Understand the principles of Perception Management.



Qualifications

 5 - 7 years of work experience in public relations, technology experience. Must have prior experience working with a large PR firm and large accountsBasic knowledge of media relations from key trade publications to national outlets. College degree preferred (public relations, journalism or related field of study). Strong understanding of the public relations industry. Previous experience supporting, and knowledge of, the high-tech industry Knowledge of PR agency resources, culture and system. Must be a good communicator orally and in writing; impeccable interpersonal skills. Must have excellent interpersonal skills. Project management skills.  Proficient in developing and delivering business presentations. Proficient in computer software (XP/MS Suite).



To Apply

 

When applying, please include cover letter, resume and salary requirements. Please apply directly on our website with the following link:

 

http://sh.webhire.com/servlet/av/jd?ai=362&ji=2117986&sn=I

 

Or apply directly to Gustavo.Llamas@bm.com