PPC Search Marketing Manager

PPC Search Marketing Manager, Norwalk CT

 JOB RESPONSIBILITIES,

 

§ Manage PPC/SEM marketing campaigns across all engines (Google, Yahoo, MSN, etc) for company's core product lines; manage campaign budgeting, expenses, and ROI targets on daily, weekly, monthly basis

§ Manage testing and optimization including bid tactics, ad copy, and landing pages; research, build and refine keyword inventories across campaigns; monitor and capitalize on competitor and affiliate paid search activity

§ Reporting and analysis, including daily campaign reporting, click/conversion analysis, and campaign/keyword P&L

§ Manage relationships with search engines, agencies, and internal clients

 REQUIRED:

 

§ Minimum 1-3 years experience in managing SEM and PPC campaigns/budgets (preferably $1M+ annually)

§ In-depth knowledge and experience with Google, Yahoo, MSN, and other tier I/II engines

§ Solid Excel skills with strong search campaign reporting and analysis experience

§ Experience using keyword research, web analytic, and bid-management tools

§ Excellent writing skills, with experience writing killer paid search ad copy

 PREFERRED:

 

§ Degree in marketing (or equivalent) preferred

§ Understanding of effective website and landing page usability

§ Experience working with campaign tracking pixels  

§ Knowledge of HTML/CSS code

§ Agency experience