Online Program Manager

Asset Marketing Services, Inc. is seeking an Online Program Manager for our e-commerce marketing channel with a proven track record in leading online strategy within a direct marketing organization. This individual will analyze and design online marketing activities to meet business process initiatives for each of the company web sites, www.govmint.com and www.stauer.com

 

Asset Marketing Services, Inc. is a multi-channel direct marketer of collectable coins, watches and jewelry, as well as other consumer products. The company has experienced tremendous growth and profitability in its online business. In our 23+ year history, we have just completed our two highest sales and profitable quarters in our company history while our competitors are facing lack luster sales. The company has a dynamic and opportunistic culture and seeks the right individual to evaluate existing e-commerce applications to identify areas of improvement, program enhancement and modifications. This position reports directly to the Director of E-commerce.

 

Position DescriptionCreate, execute and manage all internal/external online marketing campaigns and analyze the effectiveness of all campaigns through the entire process of customer acquisition and relationship maintenance. These campaigns include search engine marketing, email, affiliates and etc.Create, maintain and update all online reports using reporting systems related to the web site and online marketing campaigns. Recommend improvements to systems where feasible to ensure accurate measurement of site traffic and customer acquisition program response.Manage all new web site initiatives and optimizations. Coordinate with the developers and IT to effectively execute these programs/initiatives.Work with business units and creative to develop and maintain pages designed to promote the web site using search engines or landing pages to track promotions. Work with IT to schedule, test and launch microsites, as well as be responsible for periodic post-launch testing to ensure proper functionality.Analyze competing and synergistic sites for brand-consistent opportunities to promote the company. Analyze competitors on both a site and general competitive issue basis. Research marketing opportunities as required.

 

Requirements3 years of e-commerce analysis and planning experience.Experience as an online media buyer for an e-commerce marketer, internet retailer, interactive advertising agency or paid search agency.Thorough understanding of e-commerce use, trends and technologies.Deep understanding of paid search and online media space with highly effective skills in managing CPC, CPA, and CPM media based online acquisition programs.Strong knowledge of web analytics tools.Excellent written, verbal, and presentation skills.Excellent decision making skills.Bachelors Degree in Marketing or related field.

 

 

The ideal candidate will have a degree in marketing or related discipline or at least 3 years of direct marketing brand-media campaigns, coordinating maintenance of marketing web pages, research, performance reporting and analysis experience in a direct response/marketing environment. In this role, you will maintain numerous brand web pages, QA and testing, track and support analysis of e-commerce campaigns and make recommendations to executive management. You will also be involved in other areas of project management. We are looking for a motivated, self-starter with a high level of initiative, accurate and detailed, proven communication and organizational skills. Strong working knowledge of Excel, Word, Access and other office applications is required. 

 

We provide a competitive salary and excellent benefits package.  If interested in this exciting opportunity to build on your career in an entrepreneurial environment, please submit your cover letter outlining your qualifications, resume and salary requirements to:

 

ASSET Marketing Services, Inc. 14101 Southcross Drive West

Burnsville, MN 55337

Job code ref. #: M8808

Human Resources

jbraun@amsi-corp.com

Fax(952)707-7501

Check us out at: www.assetmsi.com; www.nextten.com ; www.govmint.com; www.firstfederalmint.com;