Online Media Planner

ID Media is the largest direct and digital media services company in the U.S., with offices in New York, Chicago and Los Angeles.  Our client list includes top brands in Pharmaceutical, Consumer Electronics, Beauty, Liquor, Travel, Fitness and Consumer Package Goods. We are a member of the Interpublic Group of Companies and offer an excellent salary and benefits package.

 

Duties:  Act as an online media planner for a leading global technology brand and account service teamAnalyze multiple sources of data to determine and implement global planning and buying decisionsPerform ongoing online campaign analysis and optimization across the US activity and other countriesClosely aligned with offline planning team for integrated sponsorship opportunitiesProject and manage all aspects of media budgetNew business and special research projects as assigned



Requirements:BA/BS required2+ years’ online media planning experienceExperience analyzing data or market research from internal (i.e. goals established by analytic team/account service) and external sources (i.e. from client, third-party research, etc.)Experience in dealing with direct marketing initiatives (i.e. purchasing and evaluating media on a cost-per-lead basis) requiredExperience working with technology clients strongly preferredAbility to understand client goals and how they translate into media strategy and executionProcess and detailed oriented, with the ability to manage all aspects of a campaignFirm grasp of how to project and achieve client performance metricsStrong understanding of search engine marketingExperience using 3rd party ad serving technologies (preferably Atlas)Strong negotiation skillsPC proficiency and solid working knowledge of Microsoft Office requiredStrong written and verbal communication skillsExcellent presentation skills

 

ID Media is proud to be an Equal Opportunity Employer EOE/M/F/D/V

 

Please check out our website at www.idmediaww.com