Online Marketing Manager

backgroundchecks.com (bgc), headquartered in Dallas, TX provides the most extensive collection of accurate and up-to-date public records available. Over 4,500 individuals and companies worldwide rely on us for public records research. Our clients range from individuals needing a quick instant background check to Fortune 500 companies needing comprehensive background investigations. 

 

The ideal candidate for this role will work closely with the Director of Online Marketing to build the consumer marketing channel for backgroundchecks.com from the ground up. You will wear many hats in the organization and have marketing, creative, operational and analytical responsibilities. This is a great role for an individual looking to spread his or her wings and be involved in a fast-paced and team-oriented environment.

 

Duties and Responsibilities Include:

· Interface with Creative, Marketing, Technology and Operations to maintain communications with key stakeholders on marketing initiatives, projects and process.

· Oversee account management of assigned partners, agencies and other third-party relationships.

· Work with Marketing Director to develop online strategy and set goals for campaign performance.

· Implement, track and analyze acquisition and testing campaigns to optimize revenue and profitability.  Prepare standard and ad hoc reports for senior management.

· Collaborate on new banner creative, landing pages, and additional partnership strategies. 

· Partner with Technology group to lead consumer-initiated marketing projects in an effort to streamline and continually improve processes while maximizing revenue opportunities.

· Assist in organic and paid search development including strategy, implementation, and reporting.

· Define and communicate business requirements.

 

Position Qualifications: 

 Minimum 4 years experience of professional online advertising, preferably within Account/Affiliate management role managing large volume campaigns including creative development and deployment required.Bachelor’s Degree required, MBA a plus.Experience with Web Analytic tools required, Omniture a plus..Net marketing platform knowledge required.Proficiency in Word, PowerPoint, Excel,HTML and Flash required; pivot tables, a plus.Client-services minded but process-driven. Strong communication, time management and project management skills Demonstrated ability to direct and multi-task effectively under pressure.