Online Advertising Account Manager

Online Advertising Account Manager

 

Money-Media seeks an Online Advertising Account Manager to join its growing team. This is a new position.

 

Recently acquired by the Financial Times of London, Money-Media delivers business critical content in the financial services industry as well as must-attend events for busy professionals.

 

The role will focus on online ad sales for Ignites, FundFire, BoardIQ and Ignites Europe, a new launch. Ignites is a daily online intelligence service catering to financial professionals within the mutual fund industry. FundFire is also a daily online service delivering must-have content relevant to the institutional/high-net-worth asset management industries. BoardIQ is a biweekly print and online publication serving mutual fund board directors and compliance professionals. Ignites Europe is a European version of Ignites, launched in July.

 

The successful candidate will be responsible for sourcing new business, renewing existing accounts, and helping advertising team members with their accounts and other Money-Media products. Success in this position will be measured against total new advertising sales versus established revenue goals.

 

Reporting into the Group Advertising Director, Shane Cunningham, this role has the following areas of responsibility:

 

q Grow revenue streams with existing service providers and related agencies that are currently advertising on Ignites and FundFire 

q Increase online revenues on both Ignites, FundFire and Ignites Europe by targeting new and previously unexplored client opportunities in the service provider arena

q Grow new advertisers on BoardIQ

q Attend industry events to develop relationships with clients and source new leads for advertising opportunities

q Develop presentations outlining the Ignites, FundFire and BoardIQ value proposition, including research based arguments developed in conjunction with the FT research team

q Develop proposals tailored to fit client objectives and budgets

q In conjunction with the Advertising Director, Rachel Umansky, ensure that revenue targets are achieved for the Ignites print editions

q Based on a monthly leads list (print and online) ensure that all prospects are approached for opportunities within Ignites, FundFire, BoardIQ and Ignites Europe

q Develop and maintain relationships with FT counterparts in the US to ensure maximization of cross-platform opportunities

q Record all activity and opportunities in Salesforce (Money-Media’s CRM system)

q Predict accurate quarterly sales forecasts.

q Develop an understanding of Atlas Ads Manager, our ad delivery system.

 

Skillsets:

2-3 years sales experienceAdvertising sales background, preferably onlineAn understanding of the Financial Services market Confident with good presentation skillsAbility to listen carefully Tenacious with strong customer communication skillPositive, can-do, hands on approach when faced with resource and manpower constraints Independent and execution-biased with team focusGood at juggling – managing multiple projects simultaneouslyPrideWilling to travel – up to 40%



Benefits:

The Financial Times is owned by Pearson PLC and offer an outstanding benefits package.

 

·  Medical, Dental, Vision and FSA plans

·  Accident, Disability and Life Insurance

·  401k with company match

·  Stock purchase plan

·  Profit sharing

·  Paid vacation, holidays, sick and personal days

·  Transit checks

 

ABOUT MONEY-MEDIA

Money-Media ( http://www.money-media.com) is a wholly owned subsidiary of the Financial Times of London, a subsidiary of Pearson PLC, an international media company of over 29,000 employees. Money-Media is a leader in electronic business intelligence for professionals in money management and corporate boardrooms. Money-Media, through its products Ignites, IgnitesEurope, Fundfire, BoardIQ, Agenda and ODX, offers must-have, highly-respected online services, publications and conferences. We are an entrepreneurial group that emphasizes initiative, positive thinking, continual improvement and resiliency in our work culture.