Natural Search Optimization Analyst

MRM Worldwide, an award-winning interactive agency seeks SEO talent to work on several high profile accounts. Ideal candidates will have experience at other top agencies with major brands/projects. Must have the ability to push the envelope from an entrepreneurial standpoint and have phenomenal online experience to back it up.

 

NSO Definition: The process of ensuring websites meet optimal architecture, link, and design criteria of the latest search engine algorithms to improve visibility, rank, and relevance in search engines over time

 

Position Purpose: 

The Analyst will be responsible for creating the SEO related deliverables outlined in a Statement of Work “SOW� (ie: keyword identification, obstacle analysis report, reports on rank/links/#pages indexed). In addition to creating deliverables, the Analyst will be responsible for executing upon all strategic recommendations.

 

Major Job Responsibilities / Accountabilities:

·  Generation of keyword, link, rank and index (SEO foundational items) related deliverables

·  Execution of link, rank and index aspects of client deliverables

·  Participates on SEO foundation related client calls

·  Researches clients and competitors

·  Participate in and complete continual training and professional development as detailed within department.

·  Maintain an understanding of industry trends and research industry related media.

·  Keyword research

·  Light HTML coding

·  Light NSO technology research (e.g. research specifics of Google+Doubleclick tracking)

·  Reporting analysis

 

Responsibilities include:

·  Dissecting large dynamic websites for search engine visibility opportunity

·  Leading internal client-centric teams in developing natural search growth strategies and tactical recommendations

·  Guiding the implementation of strategies

·  Testing optimization strategies and tactics

·  Monitoring new developments in SEO and evaluating risk/reward models

Knowledge and Skills required:

·  3 - 5 years experience in e-commerce and/or search marketing

·  Ability to diagnose and communicate complex SEO issues ranging from technical issues to keyword and content issues to link building.

·  Fundamental understanding of HTML

·  Familiarity of major search properties and search algorithms

·  Problem-resolution skills, including ability to think creatively in development of solutions that add value in a dynamic, client-centered environment

·  Exceptional verbal and written communication with colleagues and clients

·  Experience writing and editing professional or technical documentation

·  Managing multiple assignments that often include conflicting priorities

·  Strong software skills including in-depth knowledge of Microsoft Office applications (Word, Excel, Publisher) and basic graphics programs

·  Bachelors degree

Preferred Qualifications:

·  Direct expertise in natural search optimization, link building, copy writing, and web design / development

·  Technical fluency for advising client teams how to best remedy IT issues

·  Background in direct marketing and optimization tests with a track record of success (revenue contribution) in a quantifiable business environment

·  Familiarity with cross media reporting (Doubleclick DART, Google Analytics, Omniture)

 

MRM Worldwide is a full-service Interactive Marketing Solutions Agency.

As a member of McCann Worldgroup, we offer the resources of world-class companies in seven marketing disciplines with proven top-tier talent.

 

If you are creative, have BIG ideas, thrive in energetic team environments and like to be around people who inspire you to be your best, then come work for a company that challenges you to be your best, MRM Worldwide.

 

Please apply to: careers@mrmworldwide.com

Or visit us online @ www.mrmworldwide.com

 

We are an Equal Opportunity Employer