Media & Advertising Manager

Description:The Advertising Specialist will be responsible for ING DIRECTs advertising creative development and media management. This role will be responsible for managing the creative agencies, media agencies and other organization partners in order to continue building the brand while driving the acquisition of new customers. Essential Functions:Manage the creative development of advertising.Write agency briefs to develop new creative for TV, radio, print, outdoor and emerging broadly targeted media for all products including the Orange Savings Account, Electric Orange and Orange Mortgage.Insure creative adheres to brand positioning and styleguide while persuading consumers to respond.Inspect creative production quality.Manage budgets for creative development.Manage the media planning and buyingManage the media planning agencies to develop the appropriate media strategy to build the brand awareness, purchase consideration and response/conversion to meet the business targets. Work with partners to implement the media plan for TV, DRTV, Radio, print and outdoor advertising.Coordinate the media buying activities to deliver within budget and realize added value.Interface with media owners to negotiate creative, ground breaking or heavily discounted media opportunities.Experience marketing and general responsibilities:Manage Experience Marketing team to implement events including marathon sponsorships, Cafe marketing, new market launches and other special events.Consistently monitor competitor activity and changes in the market to inform marketing plans.Conduct competitive research to identify competitor positioning and creative messaging.Liaise with research colleagues as required to measure brand awareness, brand perception, creative messaging.Analyze creative and channel results to inform creative and media optimization.Liaison with product managers in the business line.Assist as needed in the ongoing advertising and marketing needs of the department.Qualifications:7 or more years advertising experience.Bachelor degree in marketing or related field.Technical skills and abilities:Understanding of marketing, branding, creative development and media.A self-starter with excellent communications skills.Strong ability to motivate the consumer.Resourceful, innovative creative thinker.Must be willing to be hands-on and ready to roll up sleeves and get it done.Personality to work effectively with internal and external partners.Good creative judgment.Ability to thrive in an unstructured, every-changing environment.Salary/Benefits: Salary commensurate with experienceJob Location: Wilmington, DelawareJob Number: 6281Company URL: http://www.ingdirect.comCompany Profile:The role of the Marketing Department is to plan and coordinate the development, delivery and communication of ING DIRECTs financial products and services to ensure awareness, profitability and competitiveness. In addition, the Marketing Department will develop marketing, advertising, and public relations strategy and plans to meet changing market and competitive conditions. Salary/Benefits: Salary commensurate with experience Location: Delaware, DE Job RefCode: 6281.1072