Marketing Manager, Children's Curriculum

Come join us at the corporate headquarters of Gospel Light! We publish children's curricula, books and videos for the Christian marketplace. We have just moved to new facilities and everyone has beautiful new workstations. We're close enough to the beach to visit it at lunch and we even have some staff members who surf before and after work.

We have a great, diverse group of people at Gospel Light. The operations side helps us maintain strong, efficient teams, while the product development, production, marketing and sales departments develop our products from start to finish, selling them to both national and international markets.

Everyone at Gospel Light is honored for what they add to the team. No one can do his or her job without the talents and cooperation of others around them. Many of the people who work here care so much about what they do, that they believe it is their life's calling to do this work. Could this be you, too?

Children's Marketing Manager

Adhering to goals and objectives established by the Vice President of Marketing (VPM), the Children's Marketing Manager (CMM) develops and recommends for the approval of the VPM, marketing strategies that enhance the brand identities and competitive positions of all Gospel Light Children's products. In collaboration with the VPM, you will provide marketing budgets for the products then oversees, as well as execute, the management and the implementation of approved campaigns. Conducts market and audience research, develops plans and analysis and evaluation of all marketing programs for products within their purview and proposes tests, plans and campaign designs for the approval of the VPM, You will also be responsible for perform the following duties:
•  Recommend to the VPM ideas for marketing campaigns, creative approaches and program implementation to enhance the brand identities and competitive positions of Children's product through creative positioning, marketing to targeted market segments, pricing, packaging, timing and testing recommendations within the parameters established by the VPM
•  Develop budgets and proposes campaigns for products within the goals and objectives for revenues, costs and promotion schedules established by the VPM including promotion quantities, expected gross and net returns, anticipated revenue, costs and profitability, as well as timing of individual campaigns and test suggestions for all sources
•  Propose and suggest systems, processes, procedures, policies and programs for the approval of the VPM for assuring the timely and effective implementation of all budgeted and approved programs; accurate and timely implementation of all campaigns according to approved plans and procedures and analysis
•  Oversee staff and assigned campaigns ensuring all responsibilities are carried through; fulfill all supervisory responsibilities including recruiting, hiring, training, developing and managing assigned staff
•  Develop marketing plans and manage and execute campaigns focused on retaining current customer base, renewals and increasing repeat buying patterns
•  Manage functions as it pertains to Gospel Light's direct mail campaigns to any and all targeted lists (internal, outside tests, trade, etc.)
•  Perform customer behavior, profiling and analysis; focus groups, surveys, audience segmentation, trend analysis, etc.
•  Manage List Management Company of the rental of Gospel Light/Regal database, seeking to increase revenue and protect and preserve list integrity
•  Develop customer cross and up-sell promotions via various channels including package inserts, wraps, insert cards, etc.
•  Develop marketing plans and manage and execute campaigns via the billing source focused on increasing pay-up rates, reducing costs and increasing up-sell/cross promotion opportunities
•  Support Marketing team with any and all of other identified marketing sources

Qualifications:
The ideal candidate will possess a Bachelor’s degree emphasis on Liberal Arts, Math, Marketing or Business, 3+ years of experience direct marketing and 2+ years of experience in managing marketing campaigns and others. Database management experience and high aptitude/capacity to learn quickly essential This motivated professional will also possess the following skills, abilities, knowledge and attributes:
•  Knowledge of dynamics of positioning, offers, and creative execution to boost response and lower costs in direct marketing channels
•  Knowledge of fundamentals of good direct response copy and design
Knowledge of businesses of vendors in the fields of printing, letter shop, fulfillment, direct response advertising, merge/purge procedures, database and direct response modeling and list/brokerage/list rental
•  Familiarity of financial analysis
•  Comprehension of test design and application of statistical analysis
•  Understanding of organizational processes to successfully implement marketing campaigns
•  Negotiation skills for price, service and quality delivery from vendors
•  Proficiency in Microsoft Office: Excel and Word
•  Superior management and organization skills
•  Exceptional communication/listening skills
•  Effective time management - ability to multi-task, prioritize and delegate
•  Exceptional analytical ability
•  Self-motivation and initiative
•  High degree of drive
•  Strong work ethic
•  Adhere to personal high standards and motivate others to achieve their very best
•  Problem solver
•  Ability to make decisions
•  Comfort in a fast-paced, ever-changing very demanding environment

Benefits:
Some of our great benefits include, health, dental, vision and life insurance for which premiums are almost completely paid by the company. We have 10 paid holidays per year, plus paid sick time, jury duty time and bereavement time. Associates receive two weeks of vacation each year, and you can take one of those weeks off when you've been on the job for only 6 months, so you don't have to wait a year for a vacation! After six months of service, associates may join the optional 401k employer-matching retirement plan, as well as receive company stock each year. We also have an education reimbursement plan, which will help you with your job-related college education. If you refer a friend who gets hired and works satisfactorily in their job for 6 months, you receive a finders fee of $400.

We thank individuals for their contributions to the company and shower them with well-deserved recognition and gifts. Why not work in a place where you feel honored and appreciated? You deserve it, right?

To learn more about who we are and what we do, please view our web site at http://www.gospellight.com

To Apply:
To respond to this opportunity, please go to: http://www.MyChoiceEngine.com/Role/48168

Administaff is screening candidates for Gospel Light and is a partner employer. They are not a staffing agency. In fact, most of their listings presented are great full-time or part-time opportunities with small- to medium-sized companies. By delivering HR services such as recruiting and payroll, Administaff can help its clients focus on what they do best. And because we have the inside track to these firms, you'll have a jump on your next career!

Administaff is proud to be recognized: Most Admired Companies, Fortune 1999, 2000, 2001 and 2002, Fortune 500, Platinum 400 and Forbes.

EOE