Manager, ENewsletters/Email Marketing (EZ)

My client, a well known consumer publisher located in Westchester County, is seeking "Manager, ENewsletters/Email Marketing " guru!

In this role you will optimize and drive theEnewsletter and interactive new media campaigns.

Responsibilities:

E-Newsletters-Email Marketing: Manage overall strategy, testing agenda, and budget for the weekly and monthlyENewsletters. Continually develop, measure, and optimizeemail campaigns. Develop, plan and execute new value addedE-Newsletters. Develop plan to increaseEnewsletter recipients.Manage database and develop appropriate reporting.

New Media: Drive and direct all activities of paid search (SEM) to ensure all search campaigns hit goals and forecasts. Manage vendor, strategy, and analysis of SEM campaigns. Manage social media initiatives developing profiles on relevant sites.

Requirements:Bachelor's degree with 5+ years of experience withEnewsletters and interactive new media. MBA a plus. Knowledge ofEnewsletter guidelines and compliance of email legislation. Proven success managing and launchingEnewsletter. Experience with optimizing SEM campaigns through ad, keyword, and landing page optimization and A/B and multi-variant testing. Media buying and contract negotiation experience. Strong analytical skills a MUST.Thorough knowledge of the internet tools and technologies. Ability to collaborate and interact with all levels of employees, and flexible to constant changes. Expert project management skills. Knowledge of SEO a plus.

 

Qualified candidates please send resume to ezullo@smithhanley.com .

For more opportunities in direct marketing PLEASE visit my website www.smithhanley.com

Eda R. Zullo
Executive Recruiter
Smith Hanley Associates, LLC
ezullo@smithhanley.com
www.smithhanley.com