Director of Marketing (Job # 007)

MediaPower Inc. is one of the leading Direct Response marketing companies in the country. We pioneered the long form radio infomercial format and have specialized in products designed for healthy living including our famous calcium formula, CalMax. MediaPower has matured into a consumer products company with a focus on selling directly to consumers through multiple channels such as Radio, Television, Print, Catalog, and Internet. Currently, we are seeking a Marketing Director to play a key role in seeking out opportunities that provide sustainable long term revenue strategies for our company utilizing our unique product mix and value proposition. As our Marketing Director you will have an opportunity to work and manage a team of talented professionals to help take a thriving, entrepreneurial company to the next stage of its development.  The successful candidate will have strong creative skills; ranging from concept development to design & copy to editorial review.  You must also be a stickler for detail.  You will oversee the creative process, from creation through execution of print advertising, direct mail, catalogs, e-mail, website promotions, vendor negotiations and department budgeting.     This position requires a high degree of flexibility and the ability and inclination to react quickly to changing needs in a fast paced, entrepreneurial, dynamic environment.Job Requirements Requires in-depth of all aspects of direct marketing. Develop and implement a business strategy to build brand and customer loyalty across catalog and internet channels. Responsible for creation, execution and daily management of DRTV, print, newspaper and mail plans, including establishing goals, manage creative development, designing media strategy. Proven experience managing complex direct mail packages, DRTV, fulfillment analysis, data processing and list testing. Responsible for planning, merchandising, analysis and profitability of all Catalog and Internet Marketing programs. Create, develop and execute aggressive Advertising and Marketing plans, which should include enhanced customer contact strategies. Coordinate all aspects of direct mailings, including, brochures, catalogs, post cards, etc. Work with Sr. Management and Shareholders to set and monitor measured controls to measure impact of tactical campaign activities Where applicable, present alternative business models to Senior Management that enhance profitability. Adjust marketing strategy to meet changing market and competitive position of our products and campaigns. Relationship building for the development of new products, markets and strategic partnerships.  Proven project management and strategic marketing skills including analysis and reporting to management by identifying trends, markets, product offerings and tactics that will increase marketing effectiveness and revenue. Demonstrated track record of handling multiple projects simultaneously while paying strong attention to detail and superior organizational skills. Maintain consistent collaboration and communication with marketing and cross functional leadership to align database marketing/CRM strategy with sales/marketing goals and objectives. High proficiency in CRM/Database marketing analysis and reporting programs. Strong relationship development and strategic networking skills. High energy and enthusiastic leadership skills are a must.  Must be a collaborative team player. Strong communication skills both written and oral. Strong analytical skills. Ability to lead and direct a team of professionals while also doing hands-on work when required.

 

Education Requirements:

Must possess a BS Degree in Marketing or related field with a minimum of 5-10 years of related experience.

 

Benefits:

Excellent benefit package including medical, dental, vision reimbursement life, short and long term disability, paid time off and 401(k).