Director of Email Marketing (3024119 PH)

The Director of Email Marketing is responsible for defining and developing the email contact strategy throughout the customer life cycle including acquisition, retention and re-activation.  The person will be integrally involved in all email budgeting, testing, monitoring, reporting, database research and analysis in addition to customer file modeling activities.

Key Responsibilities:
· Responsible for preparing and recommending a customer contact strategy primarily consisting of email to meet sales and buyer targets while remaining within advertising constraints. Develops contact strategies for both opt-in and opt-out customers.
·Originates customer tests, tracks test performance, and reports on test results.  Revises action plans based on test results and quantitative research.
·Maintains the customer performance metrics by recency and frequency segment and reports variances to budget and plan. Recommends promotional/loyalty programs and other contact options for each customer segment to address shortfalls to plan.
· Works with Information Technology and Business Intelligence teams to identify variables that could be used in customer segmentation and clustering analysis.
·Helps identify email themes and messages that would be appropriate for pre-defined customer segments.  Selects the best customer segments to receive pre-defined e-mail messages.
· Responsible for the timely and accurate dispatch of all e-mails and other forms of customer contact.  Supervises the activities of the Email team responsible for the daily execution of all emails.

Qualifications:
·BA degree
·5-8 years of Direct Marketing experience with a concentration in existing customer segmentation, ideally within the Internet and/or Catalog space.
·2-3 years of experience in an email environment, with a thorough understanding of the technical obstacles and opportunities associated with the medium.
·Demonstrates quantitative skills, particularly in the areas of test setup and analysis, customer file modeling, and statistical approaches (e.g. regression) used in developing customer segments.
·Experience in developing contact strategies over a 6-12 month timeframe, in order to meet seasonal sales and buyer rate objectives.
·Good understanding of a Business-to-Consumer P&L statement, with an understanding of how to identify points of critical leverage, to be used in setting existing customer sales and buyer budgets.
·Excellent communication skills, particularly in the area of translating quantitative research findings into recommendations for developing creative contacts.