Director of Digital Solutions

Cramer is an independent leading edge provider of Digital Marketing and Event Solutions.  We have provided strategic marketing and communications solutions to build brands, acquire customers and educate and train employees for the past 25 years.  We work with Fortune 500 and emerging companies like EMC, EMD Serono, Gillette, Boston Scientific, Business Objects and Jordan’s Furniture to name a few.  By partnering with our clients, we deliver business results through the creation and execution of targeted marketing solutions that include Brand Development, Product Launches, Sales & Product Training, Customer Acquisition & Retention, Internal Communications, Channel Marketing, and Meetings & Events.  Known for our unique “in-sourceâ€� model Cramer’s core services include Events, Interactive, Graphic Design, Learning Solutions and Video.  The integration of these offerings combined with superior program management skills, ensures that our clients’ expectations are exceeded while the impact of their marketing dollars are maximized.

 

For more information, please visit our website at www.crameronline.com or visit our blog at www.awidernet.com.

 

Job Purpose/Mission

The Director of Digital Solutions is a client team lead responsible for the design of digital marketing solutions.  Successful candidates will be charismatic leaders who are passionate about the interactive world. Ideally the person will be engaging, inspiring and persuasive. The Director is responsible for understanding business and consumer audiences and brands and providing guidance to the development of digital marketing activities (including integration with offline/direct strategies) that span the customer lifecycle. The Director will lead the planning, budgeting and solution definition of digital programs that range from building an online presence to acquisition, product launch campaigns and relationship marketing programs. An understanding of the latest trends in digital communication channels and integrated marketing trends (web 2.0, SEM, user-generated content, social media, virtual worlds, etc) is critical to success.

 

Strategic Planning and Discovery

· Successful candidates must have strategic planning, consulting, account management or similar expertise in one or more of the following:

o Online strategy and web development, brand development, direct marketing, relationship marketing/eCRM, search marketing, integrated media planning, and/or marketing communications (product launches, acquisition, relationship marketing).

· Ability to develop fact-based strategic insights that effectively communicate the value of our ideas and approach to both our clients and our prospects

· Understanding of how products are developed, commercialized and marketed throughout the product lifecycle

· Knowledge and expertise in marketing while maintaining compliance within regulated environments

· Ability to design primary and secondary research, conduct and analyze research and/or select and work with third parties to complete these tasks. 

· Ability to develop the recommendations and briefings that provide the creative and technology teams with the appropriate fuel to design and develop online and offline experiences that meet business objectives.

 

Requirements:5-7 years marketing, product or brand management or other equivalent business experience.Experience in consulting, corporate strategy, business development and/or new product development is preferred with deep agency history.

 

Skills that are important for this position:
*Critical thinking
*Strategy formulation
*Decision analytics and market research
*Application of technology to solve communications challenges

*Cross-functional project leadership
*Communication and presentation

*Self-Starter with high degree of self confidence

*Excellent oral and written communication skills with the ability to interact effectively with all levels of management