Director of Analytics

 Job Summary

 

The Director of Business Intelligence Analytics (DBIA) is focused on building strategic, statistical and data oriented solutions for the Agency’s Clients. They partner with account teams, clients and report directly to the Senior Vice President Director of Analytics.  The DBIA understands and has experience in a wide variety of industries and verticals and can apply their craft to the problems of each. When they speak to clients, they know how to talk about Analytical solutions in a way that inspires confidence, not confusion.  They participate in all phases of solution development from discovery through delivery and presentation.  They have experience with both database and statistical solutions and probably have an advanced degree background in some combination of Business, Mathematics, Statistics or Economics.  Advertising, Direct Marketing, CRM or Digital background is preferred.

 

Solutions by the DBIA could be:Building reporting engines using relational and multi-dimensional databasesSegmentation and profiling studies.Organic search keyword analysis and optimization.Web Metrics.Econometric modeling.Presentations of findings in highly stimulating, easy to understand Microsoft PowerPoint decks.

 

 Responsibilities

 Inspires the confidence of Client in Agency’s database and analytics capabilities. Can interface with business stakeholders as well as analytics constituencies.Serves as head database architect for analytics team based projects. Is an expert in relational, object and analytical database logical and physical models. Understands and can execute techniques related to database segmentation and profiling.Has an understanding of predictive models and can lead an implementation implement.Understands and can implement OLAP database technologies such as Cognos (Cognos Preferred) and Business Objects.Manages a team of analysts in a matrix managed organization within the Agency.Evaluates analyst findings and thoroughness. Takes ultimate accountability for the work s/he owns.Cultivates relationships, provides evaluations and makes recommendations related to BI partners and vendors.Organizes and presents team/project findings to executive level Clients.Recruits talentSupports SVP in pitch process when asked.

 Skills

 

The DBIA should have some combination of the following skill set.

 Statistics and some statistical package (SAS preferred, SPSS good, if not SAS, then willing to learn SAS.)Oracle and/or SQL Server Databases Database designPL/SQLProceduresFunctionsPackagesTriggersStrong consulting acumenStrong presentation skills.Strong data visualization skills.PowerPoint NinjitsuOmnitureGoogle AnalyticsOffermaticaAtlasMathematics Econometrics