Director Brokerage/Banking Advertising

Job Category: Creative/Design Career Level: Manager (Manager/Supervisor of Staff) Location: Providence, RI 02901 Status: Full Time, Employee Company: Fidelity Reference Code: 0804038 Director Brokerage/Banking Advertising The Products and Marketing group within Fidelity Personal and Workplace Investing (PWI) is focused on acquiring and developing individual investors, creating innovative products and services, and fostering and building the Fidelity brand. There are five distinct product groups within the organization and they are joined by groups focused on various customer segments.  The Brokerage/ Banking team within PWI’s Product and Marketing Group provides innovation, leading-edge expertise, methodology, quality delivery, development, and execution of multi-channel direct marketing strategies and programs supporting all Product, Customer, and Acquisition promotional direct marketing initiatives.  The Advertising Director will be responsible for developing and executing advertising and communications for Fidelity’s individual investors. Specifically, this Director will manage television, print, radio, out of home, and online advertising programs. Responsibilities: Work with Product Marketing, Segment Marketing, and Legal/Compliance partners to develop strategies and execute advertising and communications messages Manage internal and external ad agencies in the development of creative strategies and the execution of advertising and communications Work closely with Media on scheduling and timing of creative asset delivery  Serve as liaison with other advertising partners to ensure continuity of messaging across mediums  Enforce measurement requirements needed to effectively manage marketing activities  Understand the competitive landscape, highlighting opportunities to create differentiated programs/experience  Ensure that, end-to-end, programs deliver:  Seamless prospect/customer experience Consistent brand look & feel  Optimal performance  Learnings that are incorporated into future activities Education and Experience: Bachelor’s degree required, Master’s degree preferred 8-10 years related advertising experience in ad agency or marketing/advertising department Financial services (especially brokerage) experience a plus Proven ability to drive business results  Skills and Knowledge:  Strong project management skills and attention to detail are a must Strong interpersonal and communication skills Strong leadership, collaborating, and influencing skills Excellent analytical, business writing  Fidelity Investments is one of the world's largest providers of financial services, with custodied assets of $3.3 trillion, including managed assets of more than $1.5 trillion as of June 30, 2008. Fidelity offers investment management, retirement planning, brokerage, and human resources and benefits outsourcing services to 24 million individuals and institutions as well as through 5,500 financial intermediary firms. The firm is the largest mutual fund company in the United States, the No. 1 provider of workplace retirement savings plans, the largest mutual fund supermarket and a leading online brokerage firm.